We are a leading provider of digital solutions for higher-education teaching in China, dedicated to supplying, delivering and operating digital educational content as well as digital teaching-and-learning scenarios for universities and colleges. Our products and services span every critical stage of the academic cycle—teaching, learning, practice, examination, assessment and administration. By making educational resources broadly accessible and improving instructional effectiveness, we empower institutions, faculty and students.
China’s digital higher-education market is highly fragmented. According to Frost & Sullivan, the top five players together held only 12.9 % of total 2024 revenue. Chinese higher-education institutions include both universities and vocational colleges. In 2024 we ranked second in China’s digital higher-education market by revenue with a 4.0 % share, and first in the digital educational-content production segment with a 7.3 % share.
Benefiting from our long-standing focus on education, we possess deep insight into pedagogical processes, the needs of universities and faculty, a wide range of disciplines and the application of technology. Powered by a “dual-engine” strategy that combines technology and customer service, we continue to deliver advanced offerings that earn client recognition. During the track-record period we have delivered more than 44,000 digital-education products, covering all 12 academic disciplines and 92 majors recognized by the Ministry of Education. A total of 627 of our digital courses have been designated “Gold Courses” in the Ministry’s first- and second-round national first-class undergraduate-course recognitions and in the national selection of top online vocational courses—placing us first among the five largest digital higher-education companies in China by revenue.