Memories Group Limited, formerly SHC Capital Asia Limited, is a Singapore-based tourism company. The Company provides an Integrated Tourism Platform. Its platform consists of three business segments: Hotels, Experiences and Services. The Company provides travel, tourism and recreational experiences to the customers. The Company's Hotel segment consists of the Hpa-an Lodge and Pun Hlaing Lodge businesses. Its tourism business includes Balloons Over Bagan, Bagan Over Inle and Balloon Safaris. Its Experiences segment provides hot air ballooning, trekking, boating, diving and eco-tourism services. Its Service segment consists of the destination management business, which is branded under Asia Holidays Travel & Tours Co. Ltd (AHTT). AHTT specializes in designing and implementing customized tours, organizing excursions, activities and cultural experiences, managing of travel logistics, as well as organizing events.