Founded in 2007 and headquartered in San Luis Obispo, Calif., SpendSmart Networks, Inc. (dba SMS Masterminds) focuses on connecting merchants and consumers through its suite of services that includes digital engagement and mobile marketing. These services are implemented and supported by a vast network of certified digital marketing specialists, aka "Certified Masterminds," who drive revenue and consumer relationship for merchants via loyalty programs, mobile marketing, mobile commerce and financial education, such as reward systems. Consumers' dollars go further when they spend it at amongst the SpendSmart Network of merchants, as they receive exclusive deals, earn rewards and build a connection with their favorite merchants. Digital Customer Loyalty at it's finest.