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Yatsen Holding Ltd is a leader in the rapidly evolving China beauty market.Founded in 2016,it has launched three fast-growing,successful color cosmetics and skincare brands,Perfect Diary,Little Ondine,and Abby’s Choice.It has achieved success through the digitally native DTC business model that is new to China’s beauty industry.Through this model,it focuses on deep customer engagement,innovative product development and personalized services.