For option traders aiming to achieve long-term success and sustainable returns, selling puts is a widely regarded and intelligent strategy. When compared to selling calls, selling puts generally presents a more limited maximum loss, making it a preferable choice for risk-conscious options investors.Understanding Put SellingSelling puts involves agreeing to buy an underlying asset, such as stocks or ETFs, at a predetermined price before a specific date. This agreement entails that the put buyer will compensate you, the seller, with a premium for taking on the potential obligation to purchase the shares. As long as the market price remains above this predetermined price at the expiration date, you retain the premium without any further obligation. However, if the market price falls below thi