Stareyes personal page - To The Moon

Stareyes

Stareyes

No personal profile

42Follow

1Followers

0Topic

0Badge

2021-06-20

Trttttttt

2021-06-19

Aaaaaaa

2021-06-18

Aaaaattttttt

2021-06-17

Aaaaaa

2021-06-11

Jjjjj

2021-05-20

Upupup

2021-05-14

Durhdhhdhdh

2021-05-05

$Histogenics Corporation(OCGN)$Hhhhhhhhhaaaaaaa

2021-05-05

Upupup

2021-05-04

Upupup

2021-04-29

$Histogenics Corporation(OCGN)$Shshshd

2021-04-28

$Histogenics Corporation(OCGN)$hhhhhhh

2021-04-25

6666666

Playground e-commerce, fishing in the lake?

2021-04-25

Dhdkhfhsvhjj

Sorry, the original content has been removed

2021-04-25

$Histogenics Corporation(OCGN)$Hhhh

2021-04-19

Shfjfnf

2021-04-18

Upupup

2021-04-17

Dhfjabx

2021-04-16

Dhdjhshg

2021-04-15

Upupup

Go to Tiger App to see more news

{"i18n":{"language":"en_US"},"userPageInfo":{"id":"3581028368853249","uuid":"3581028368853249","gmtCreate":1617934344815,"gmtModify":1618285103906,"name":"Stareyes","pinyin":"stareyes","introduction":"","introductionEn":null,"signature":"","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":1,"headSize":42,"tweetSize":39,"questionSize":0,"limitLevel":999,"accountStatus":4,"level":{"id":3,"name":"书生虎","nameTw":"書生虎","represent":"努力向上","factor":"发布10条非转发主帖,其中5条获得他人回复或点赞","iconColor":"3C9E83","bgColor":"A2F1D9"},"themeCounts":0,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":0,"symbols":null,"coverImage":null,"realNameVerified":"success","userBadges":[{"badgeId":"1026c425416b44e0aac28c11a0848493-3","templateUuid":"1026c425416b44e0aac28c11a0848493","name":" Tiger Idol","description":"Join the tiger community for 1500 days","bigImgUrl":"https://static.tigerbbs.com/8b40ae7da5bf081a1c84df14bf9e6367","smallImgUrl":"https://static.tigerbbs.com/f160eceddd7c284a8e1136557615cfad","grayImgUrl":"https://static.tigerbbs.com/11792805c468334a9b31c39f95a41c6a","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2026.04.18","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1001,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"44212b71d0be4ec88898348dbe882e03-3","templateUuid":"44212b71d0be4ec88898348dbe882e03","name":"President Tiger","description":"The transaction amount of the securities account reaches $1,000,000","bigImgUrl":"https://static.tigerbbs.com/fbeac6bb240db7da8b972e5183d050ba","smallImgUrl":"https://static.tigerbbs.com/436cdf80292b99f0a992e78750ac4e3a","grayImgUrl":"https://static.tigerbbs.com/506a259a7b456f037592c3b23c779599","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.29","exceedPercentage":"93.74%","individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1101,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"7a9f168ff73447fe856ed6c938b61789-1","templateUuid":"7a9f168ff73447fe856ed6c938b61789","name":"Knowledgeable Investor","description":"Traded more than 10 stocks","bigImgUrl":"https://static.tigerbbs.com/e74cc24115c4fbae6154ec1b1041bf47","smallImgUrl":"https://static.tigerbbs.com/d48265cbfd97c57f9048db29f22227b0","grayImgUrl":"https://static.tigerbbs.com/76c6d6898b073c77e1c537ebe9ac1c57","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1102,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"a83d7582f45846ffbccbce770ce65d84-1","templateUuid":"a83d7582f45846ffbccbce770ce65d84","name":"Real Trader","description":"Completed a transaction","bigImgUrl":"https://static.tigerbbs.com/2e08a1cc2087a1de93402c2c290fa65b","smallImgUrl":"https://static.tigerbbs.com/4504a6397ce1137932d56e5f4ce27166","grayImgUrl":"https://static.tigerbbs.com/4b22c79415b4cd6e3d8ebc4a0fa32604","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1100,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0},{"badgeId":"972123088c9646f7b6091ae0662215be-2","templateUuid":"972123088c9646f7b6091ae0662215be","name":"Master Trader","description":"Total number of securities or futures transactions reached 100","bigImgUrl":"https://static.tigerbbs.com/ad22cfbe2d05aa393b18e9226e4b0307","smallImgUrl":"https://static.tigerbbs.com/36702e6ff3ffe46acafee66cc85273ca","grayImgUrl":"https://static.tigerbbs.com/d52eb88fa385cf5abe2616ed63781765","redirectLinkEnabled":0,"redirectLinkType":null,"redirectLink":null,"redirectLinkValidityFrom":null,"redirectLinkValidityTo":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.21","exceedPercentage":"80.18%","individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1100,"isScarce":0,"effectConfig":null,"effectEnabled":0,"plateImgUrl":null,"plateColors":null,"validityTo":null,"validityToTimestamp":null,"wearingSort":0}],"userBadgeCount":5,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":11,"crmLevelSwitch":0,"location":null,"starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":0,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"baikeInfo":{},"tab":"post","tweets":[{"id":164137594,"gmtCreate":1624179173018,"gmtModify":1703830241046,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Trttttttt","listText":"Trttttttt","text":"Trttttttt","images":[{"img":"https://static.tigerbbs.com/c1e5d13951430e8d8e0957c163360aa7","width":"1125","height":"3387"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/164137594","isVote":1,"tweetType":1,"viewCount":1207,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":162208004,"gmtCreate":1624063630908,"gmtModify":1703827855895,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Aaaaaaa","listText":"Aaaaaaa","text":"Aaaaaaa","images":[{"img":"https://static.tigerbbs.com/0c8cda9304f3ffb15fc17ecc5f7ed074","width":"1125","height":"3657"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/162208004","isVote":1,"tweetType":1,"viewCount":1517,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":168766755,"gmtCreate":1623984261877,"gmtModify":1703825545454,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Aaaaattttttt","listText":"Aaaaattttttt","text":"Aaaaattttttt","images":[{"img":"https://static.tigerbbs.com/a5464c7c3394c86c985b0d93fb773948","width":"1125","height":"3567"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168766755","isVote":1,"tweetType":1,"viewCount":1273,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":161171385,"gmtCreate":1623914396747,"gmtModify":1703823379047,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Aaaaaa","listText":"Aaaaaa","text":"Aaaaaa","images":[{"img":"https://static.tigerbbs.com/e8664410b5862c120323d54ca6afc647","width":"1125","height":"3477"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/161171385","isVote":1,"tweetType":1,"viewCount":1634,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":181569101,"gmtCreate":1623402130203,"gmtModify":1704202623691,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Jjjjj","listText":"Jjjjj","text":"Jjjjj","images":[{"img":"https://static.tigerbbs.com/fa02e4076e4d0c6482af963065ebdeed","width":"1125","height":"3477"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/181569101","isVote":1,"tweetType":1,"viewCount":1714,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":130904027,"gmtCreate":1621500542369,"gmtModify":1704358644035,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Upupup","listText":"Upupup","text":"Upupup","images":[{"img":"https://static.tigerbbs.com/8c4ef7e5a0ae9e93980bf0037889df14","width":"1125","height":"3477"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/130904027","isVote":1,"tweetType":1,"viewCount":1484,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":198681715,"gmtCreate":1620955577337,"gmtModify":1704351061458,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Durhdhhdhdh","listText":"Durhdhhdhdh","text":"Durhdhhdhdh","images":[{"img":"https://static.tigerbbs.com/1465f0bd177fce1e8d20af900d7f0094","width":"1125","height":"3477"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/198681715","isVote":1,"tweetType":1,"viewCount":1497,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":102666334,"gmtCreate":1620207849828,"gmtModify":1704340185173,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhhhhhhhaaaaaaa","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhhhhhhhaaaaaaa","text":"$Histogenics Corporation(OCGN)$Hhhhhhhhhaaaaaaa","images":[{"img":"https://static.tigerbbs.com/7c54016273c4fdb3b6bebcda0c85d450","width":"1125","height":"2183"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/102666334","isVote":1,"tweetType":1,"viewCount":1428,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":102885204,"gmtCreate":1620193806708,"gmtModify":1704340038711,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Upupup","listText":"Upupup","text":"Upupup","images":[{"img":"https://static.tigerbbs.com/1f04d41e292e57e00c48c2dca1047689","width":"1125","height":"3567"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/102885204","isVote":1,"tweetType":1,"viewCount":1140,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":106883183,"gmtCreate":1620101738742,"gmtModify":1704338671792,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Upupup","listText":"Upupup","text":"Upupup","images":[{"img":"https://static.tigerbbs.com/ca5d2be0a5f4a1b942223e6dcf856c8b","width":"1125","height":"3567"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/106883183","isVote":1,"tweetType":1,"viewCount":866,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":109287182,"gmtCreate":1619700454346,"gmtModify":1704728215618,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Shshshd","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Shshshd","text":"$Histogenics Corporation(OCGN)$Shshshd","images":[{"img":"https://static.tigerbbs.com/dcb12b1ec5c8bc3097702f0a963450e0","width":"1125","height":"1949"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/109287182","isVote":1,"tweetType":1,"viewCount":968,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":100657867,"gmtCreate":1619612299259,"gmtModify":1704726768789,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>hhhhhhh","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>hhhhhhh","text":"$Histogenics Corporation(OCGN)$hhhhhhh","images":[{"img":"https://static.tigerbbs.com/33322395aaed2e7dd7b5ac4de876f45d","width":"1125","height":"1949"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/100657867","isVote":1,"tweetType":1,"viewCount":1511,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":375636609,"gmtCreate":1619330703501,"gmtModify":1704722566340,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"6666666","listText":"6666666","text":"6666666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/375636609","repostId":"2130367988","repostType":4,"repost":{"id":"2130367988","kind":"news","pubTimestamp":1619329295,"share":"https://ttm.financial/m/news/2130367988?lang=en_US&edition=fundamental","pubTime":"2021-04-25 13:41","market":"us","language":"zh","title":"Playground e-commerce, fishing in the lake?","url":"https://stock-news.laohu8.com/highlight/detail?id=2130367988","media":"周天财经","summary":"四月上旬，抖音电商在广州开办大会，提出了一个「兴趣电商」的新定位。\n作为最近几年最成功的互联网产品，日活用户超过 6 亿的抖音，一举一动都备受业界关注，在电商领域举起兴趣大旗自然也不例外。\n周天财经在","content":"<p>In early April,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>E-commerce held a conference in Guangzhou, which put forward a new positioning of \"interest e-commerce\".</p><p>As the most successful Internet product in recent years, Tik Tok, which has more than 600 million daily users, has attracted much attention from the industry in every move, and raising the banner of interest in the field of e-commerce is no exception.</p><p><b>Zhou Finance has written an article and analyzed it before. In fact, the so-called interest e-commerce is not essentially different from the concepts of live e-commerce. It is nothing more than that the word \"interest\" is more in line with the propaganda framework of Tik Tok's \"Better Life\", and at the same time, it focuses more on the distribution of recommendation algorithms to find the connotation of users' potential needs.</b></p><p>E-commerce may be the most defined \"Red Sea\" among the main tracks of the Internet, both for merchants and platforms.</p><p>It is also quite common for businesses to go ahead and operate all year round. After a busy year, the case of even miserably leveling the cost is also quite common.</p><p>The platform that sits firmly on Diaoyutai also does not exist.</p><p>Four or five years ago people were still discussing Ali<a href=\"https://laohu8.com/S/JD\">Jingdong</a>Bipolar side-by-side, resulting in corner<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>Quickly, in the past two years, Tik Tok and Aauto Quicker also want to sing on the stage.</p><p>According to CNNIC data, in 2020, the number of online shopping people in China reached 710 million. At present, the penetration rate of online shopping users reached nearly 80%, and the online retail sales of domestic physical goods accounted for 25.2% of the total retail sales of consumer goods.</p><p><b>The environment is here, and the platforms all have their own basic businesses, and they are also greedy for other people's jobs.</b></p><p>With the help of the huge potential energy in traffic, Douyin's e-commerce business has grown rapidly. According to the \"LatePost\" report, the GMV of Douyin's e-commerce in 2020 has exceeded 500 billion yuan.</p><p>Although there is a huge gap of more than ten times with Taobao Tmall, which is not on the same order of magnitude, as a new species that cuts into the e-commerce track from short videos, Tik Tok e-commerce is a business line under Tik Tok in the final analysis: it is very important, but it has no burden of \"supporting a family\".</p><p><b>On the one hand, the card of \"interest e-commerce\" is based on the attributes of Tik Tok algorithm and short video entertainment, and has a taste of differentiated competition. On the other hand, the hidden worries of interest e-commerce may also be buried.</b></p><p>This article is just to expand and talk about this.</p><p><b>01 Beautiful-looking \"Amusement Shopping\"</b></p><p>Kang Zeyu, president of Tik Tok e-commerce, once said that interest e-commerce is similar to shopping. In the early era of mass consumption, people mainly pursued essential consumer goods. In Hello Li Huanying, buying TV has to rely on lottery, which is a portrayal of the shortage of supply.</p><p>With the improvement of production efficiency brought by technological progress and the change of consumption preference brought by the rise of people's income level, the whole economic structure has changed from manufacturing industry to service industry, and consumers' consumption of necessities has been satisfied, and they have begun to pursue more added value.</p><p>Tik Tok's so-called \"based on people's yearning for a better life\" interest e-commerce is talking about this matter — —<b>Entertainment attributes are a cornerstone source of the difference of Tik Tok e-commerce.</b></p><p>There are also some comments in the market that e-commerce in Tik Tok is like having all kinds of shops, short video entertainment and live shopping in the playground. Users can buy while entertaining, which is in line with the future consumption pattern.</p><p>If you just look at the fairground shopping part, the logic does make sense.</p><p>As a developed country, Japan has reached this stage, and as a neighboring country in East Asia, there are many similar cultures, which is worth referencing.</p><p>Now, online shopping channels are also very developed in Japan, but Japan's physical commerce is still doing very well,<b>The reason is to create a comprehensive experience of playing and shopping.</b></p><p>According to an article by Zhizun Think Tank, Garden Walk, an open-air retail plaza on the outskirts of Tokyo, Japan, is a shopping mall with flowers as its main body. The roof is petal-shaped, the fountain is tulip-shaped, and the shopping mall is full of flowers, which is very popular with female customers.</p><p><img src=\"https://static.tigerbbs.com/8dc7bf0eba2c26925273cf724f1d6a3a\" tg-width=\"1024\" tg-height=\"681\" referrerpolicy=\"no-referrer\"></p><p>There is also a shopping mall called NeWoman, which specializes in serving women. It not only covers restaurants, cafes, hair salons, but even introduces a gynecological clinic affiliated to the University of Tokyo Medical School.</p><p>At present, the offline business in China has not yet achieved the meticulous experience of Japan, and it is still in the stage of simple and comprehensive catering, entertainment and retail. But the present of Japanese retail is probably our future.</p><p>The story is indeed beautiful, but can it still make sense to return to Tik Tok's interest e-commerce?</p><p>Perhaps not very optimistic.</p><p><b>The reason is that no matter how big live e-commerce is, it is still within the square inch of mobile phones, while physical commerce is an experience that makes people put themselves in their shoes. These are two very different things.</b></p><p>To be more specific, you are<a href=\"https://laohu8.com/S/DIS\">Disney</a>When you go to shops and buy ice cream, you know that you are still in Disney, and your hearing, touch and smell are all in the dream bubble created by Disney. When you brush to a live broadcast room selling goods in Tik Tok, this live broadcast room interface is all for you.</p><p>Well, you may be able to swipe a fun short video and go back to the ride, but there is still a problem that can't be avoided: filling rate. Swipe down<b>It's a short video, and the next one may be a live broadcast room that sells goods. There should be no more stalls than attractions, otherwise it is putting the cart before the horse.</b></p><p>Users who have watched the live broadcast should know that even if they don't compare with short videos, the live broadcast room itself is not fun. The anchor sells loudly, exaggerates his actions, and uses various means to create a sense of urgency for people to place orders. The actual experience is not as good as a quiet shelf for people to choose from.</p><p>People find it interesting to visit West Lake, Foguang Temple in Wutai Mountain and Wenshu Monastery in Chengdu, with good scenery and exquisite architecture. However, if they enter it, they find that there are selling things and setting up street stalls everywhere, and the shouting and selling sounds come one after another, I believe the play experience will not be too good.</p><p>At present, Tik Tok has achieved good results in vigorously promoting e-commerce, which proves that some users who brush short videos are also willing to pay for things, but only a part of them.</p><p>The logical limitation of amusement shopping will make this transformation impossible to improve indefinitely, or even maintain at a relatively low level. Although the daily activity is high, the actual scale of buyers of Tik Tok is less than that of mainstream e-commerce platforms such as Taobao, JD.COM and Pinduoduo. What's more, live e-commerce is difficult to lock in the middle class and above people with strong spending power, but it also pays more attention to time value and brand service.</p><p>On the other hand, it is already a certain event that Tik Tok, which has a peak daily activity of 700 million, will grow close to the ceiling. The cake won't be any bigger.</p><p><b>02 Platform takes away certainty, uncertainty is left to merchants</b></p><p>The bigger problem lies in the industrial side.</p><p>The above analysis actually talks about the problem that short video entertainment and e-commerce bring goods, which is difficult to reconcile in entertainment attributes.</p><p><b>When we put our eyes on the e-commerce part of Tik Tok, the hidden worries caused by the recommendation algorithm also surfaced.</b></p><p>In fact, businesses are not easy to do.</p><p>At present, more than 90% of the GMV of Tik Tok e-commerce comes from live broadcast, and the other 10% consists of short videos and Tik Tok stores. It's hard to say what the future will be, but now and for a long time in the future, when we discuss Tik Tok e-commerce, it is basically equivalent to discussing Tik Tok live e-commerce.</p><p>Similar to the \"macro-control\" on its short video, the focus of Tik Tok live broadcast is its general plate: the east side is not bright and the west side is bright. As long as there are many brand merchant participants, each family contributes a single explosive product, and there can be a rich explosive product library on the platform.</p><p>However, for a single merchant, it is unfavorable. Merchants have the need to cultivate their own loyal fans and launch multi-SKU product lines, and form their own product matrix, thus achieving high stickiness and high conversion.</p><p>Therefore, losing money in advance and looking forward to accumulating loyal fans in the later stage is the standard paradigm for merchants to promote today, but in the scope of interest e-commerce, \"this road is blocked\".</p><p>Because the platform has the dominance of traffic distribution, merchants lose money, and it is the platform that makes money.</p><p>In fact, explosive products themselves are making it difficult for businesses to do.</p><p>Because of the so-called explosive products on Tik Tok, the operation cycle left for merchants is too short. We learned from some industry insiders that at present, the life cycle of interest e-commerce products is calculated by the field, which is generally only a few days, and it is possible to sell out on the new day.</p><p>In contrast, the goods operation cycle of mainstream platforms is generally about 30~60 days.</p><p>Under the ultra-short period, the single-day sales of goods fluctuate too much. Although it is good for pushing new products, it lacks the selling period of natural traffic, which will cause huge inventory pressure on merchants once it can't be sold out. Especially for merchants who sell clothes, SKU management is more difficult, and clothes can only be sold in season, and inventory turnover directly determines the profit and loss problem.</p><p>Tik Tok centralized traffic distribution and high volatility sales model make it impossible for merchants to precipitate public domain traffic into stores and their own private domain traffic. Users can't form brand mentality, have no repurchase behavior, and have low stickiness, so it is naturally difficult for merchants to operate for a long time.</p><p>The memory and emotions of users are the memory emotions of the platform economy, not the memory emotions of brands and merchants.</p><p><b>In the final analysis, when the platform takes away the greatest certainty, it leaves uncertainty to each merchant.</b></p><p>According to industry statistics, the turnover of more than 80% of the Top 1000 merchants in Tik Tok e-commerce list fluctuates greatly, and 87% of the Top 1000 merchants have seen their sales drop by more than 20% in the past four months. The sales data from November last year to February this year shows that the overlap of Top1000 list is only 42%; In particular, only 13% of merchants can achieve long-term continuous and steady growth, and most merchants' turnover is like a roller coaster.</p><p>This year, some merchants received an invitation from Tik Tok to sign the annual box, but due to excessive fluctuations in platform sales and other reasons, many merchants are still waiting to see.</p><p><b>For example, at present, Tik Tok has not yet come up with a satisfactory solution to the common problems of high return rate and brushing bills in live e-commerce, which will continue to drag down the operating efficiency of merchants.</b></p><p>Now, businesses who enter Tik Tok generally report that many of them have the mentality of trying water. When they heard that Tik Tok has a large flow, they came in and felt the water level. As we mentioned earlier, the user growth of Tik Tok has basically peaked, and the problems concealed by the high-speed growth will inevitably be exposed in the new stage-for example, the commission of talent anchors is getting higher and higher, and the buying cost of merchants is rising.</p><p><img src=\"https://static.tigerbbs.com/3de7da9b407560b8d87d1137590b8180\" tg-width=\"1080\" tg-height=\"605\" referrerpolicy=\"no-referrer\"></p><p>A maternal and infant merchant can put in about 2 ROI during the period of rapid growth of Tik Tok users. However, since the second half of last year, the total put in ROI has dropped to 0.5~0.8, which shows that the put in cost has risen.</p><p>There is an irreconcilable contradiction between short-term explosion and the long-term value of businesses. Just using low-priced products to please the user end, but making the merchant end sell goods with low profits, can indeed produce chicken blood sales growth in the short term, but how not to evolve into a story of \"fishing in the lake\" may be something that today's short video giants need to pay special attention to.</p><p>The challenges faced by playground e-commerce may be more arduous than thought.</p>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Playground e-commerce, fishing in the lake?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPlayground e-commerce, fishing in the lake?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">周天财经</strong><span class=\"h-time small\">2021-04-25 13:41</span>\n</p>\n</h4>\n</header>\n<article>\n<p>In early April,<a href=\"https://laohu8.com/S/DYIN\">TikTok</a>E-commerce held a conference in Guangzhou, which put forward a new positioning of \"interest e-commerce\".</p><p>As the most successful Internet product in recent years, Tik Tok, which has more than 600 million daily users, has attracted much attention from the industry in every move, and raising the banner of interest in the field of e-commerce is no exception.</p><p><b>Zhou Finance has written an article and analyzed it before. In fact, the so-called interest e-commerce is not essentially different from the concepts of live e-commerce. It is nothing more than that the word \"interest\" is more in line with the propaganda framework of Tik Tok's \"Better Life\", and at the same time, it focuses more on the distribution of recommendation algorithms to find the connotation of users' potential needs.</b></p><p>E-commerce may be the most defined \"Red Sea\" among the main tracks of the Internet, both for merchants and platforms.</p><p>It is also quite common for businesses to go ahead and operate all year round. After a busy year, the case of even miserably leveling the cost is also quite common.</p><p>The platform that sits firmly on Diaoyutai also does not exist.</p><p>Four or five years ago people were still discussing Ali<a href=\"https://laohu8.com/S/JD\">Jingdong</a>Bipolar side-by-side, resulting in corner<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>Quickly, in the past two years, Tik Tok and Aauto Quicker also want to sing on the stage.</p><p>According to CNNIC data, in 2020, the number of online shopping people in China reached 710 million. At present, the penetration rate of online shopping users reached nearly 80%, and the online retail sales of domestic physical goods accounted for 25.2% of the total retail sales of consumer goods.</p><p><b>The environment is here, and the platforms all have their own basic businesses, and they are also greedy for other people's jobs.</b></p><p>With the help of the huge potential energy in traffic, Douyin's e-commerce business has grown rapidly. According to the \"LatePost\" report, the GMV of Douyin's e-commerce in 2020 has exceeded 500 billion yuan.</p><p>Although there is a huge gap of more than ten times with Taobao Tmall, which is not on the same order of magnitude, as a new species that cuts into the e-commerce track from short videos, Tik Tok e-commerce is a business line under Tik Tok in the final analysis: it is very important, but it has no burden of \"supporting a family\".</p><p><b>On the one hand, the card of \"interest e-commerce\" is based on the attributes of Tik Tok algorithm and short video entertainment, and has a taste of differentiated competition. On the other hand, the hidden worries of interest e-commerce may also be buried.</b></p><p>This article is just to expand and talk about this.</p><p><b>01 Beautiful-looking \"Amusement Shopping\"</b></p><p>Kang Zeyu, president of Tik Tok e-commerce, once said that interest e-commerce is similar to shopping. In the early era of mass consumption, people mainly pursued essential consumer goods. In Hello Li Huanying, buying TV has to rely on lottery, which is a portrayal of the shortage of supply.</p><p>With the improvement of production efficiency brought by technological progress and the change of consumption preference brought by the rise of people's income level, the whole economic structure has changed from manufacturing industry to service industry, and consumers' consumption of necessities has been satisfied, and they have begun to pursue more added value.</p><p>Tik Tok's so-called \"based on people's yearning for a better life\" interest e-commerce is talking about this matter — —<b>Entertainment attributes are a cornerstone source of the difference of Tik Tok e-commerce.</b></p><p>There are also some comments in the market that e-commerce in Tik Tok is like having all kinds of shops, short video entertainment and live shopping in the playground. Users can buy while entertaining, which is in line with the future consumption pattern.</p><p>If you just look at the fairground shopping part, the logic does make sense.</p><p>As a developed country, Japan has reached this stage, and as a neighboring country in East Asia, there are many similar cultures, which is worth referencing.</p><p>Now, online shopping channels are also very developed in Japan, but Japan's physical commerce is still doing very well,<b>The reason is to create a comprehensive experience of playing and shopping.</b></p><p>According to an article by Zhizun Think Tank, Garden Walk, an open-air retail plaza on the outskirts of Tokyo, Japan, is a shopping mall with flowers as its main body. The roof is petal-shaped, the fountain is tulip-shaped, and the shopping mall is full of flowers, which is very popular with female customers.</p><p><img src=\"https://static.tigerbbs.com/8dc7bf0eba2c26925273cf724f1d6a3a\" tg-width=\"1024\" tg-height=\"681\" referrerpolicy=\"no-referrer\"></p><p>There is also a shopping mall called NeWoman, which specializes in serving women. It not only covers restaurants, cafes, hair salons, but even introduces a gynecological clinic affiliated to the University of Tokyo Medical School.</p><p>At present, the offline business in China has not yet achieved the meticulous experience of Japan, and it is still in the stage of simple and comprehensive catering, entertainment and retail. But the present of Japanese retail is probably our future.</p><p>The story is indeed beautiful, but can it still make sense to return to Tik Tok's interest e-commerce?</p><p>Perhaps not very optimistic.</p><p><b>The reason is that no matter how big live e-commerce is, it is still within the square inch of mobile phones, while physical commerce is an experience that makes people put themselves in their shoes. These are two very different things.</b></p><p>To be more specific, you are<a href=\"https://laohu8.com/S/DIS\">Disney</a>When you go to shops and buy ice cream, you know that you are still in Disney, and your hearing, touch and smell are all in the dream bubble created by Disney. When you brush to a live broadcast room selling goods in Tik Tok, this live broadcast room interface is all for you.</p><p>Well, you may be able to swipe a fun short video and go back to the ride, but there is still a problem that can't be avoided: filling rate. Swipe down<b>It's a short video, and the next one may be a live broadcast room that sells goods. There should be no more stalls than attractions, otherwise it is putting the cart before the horse.</b></p><p>Users who have watched the live broadcast should know that even if they don't compare with short videos, the live broadcast room itself is not fun. The anchor sells loudly, exaggerates his actions, and uses various means to create a sense of urgency for people to place orders. The actual experience is not as good as a quiet shelf for people to choose from.</p><p>People find it interesting to visit West Lake, Foguang Temple in Wutai Mountain and Wenshu Monastery in Chengdu, with good scenery and exquisite architecture. However, if they enter it, they find that there are selling things and setting up street stalls everywhere, and the shouting and selling sounds come one after another, I believe the play experience will not be too good.</p><p>At present, Tik Tok has achieved good results in vigorously promoting e-commerce, which proves that some users who brush short videos are also willing to pay for things, but only a part of them.</p><p>The logical limitation of amusement shopping will make this transformation impossible to improve indefinitely, or even maintain at a relatively low level. Although the daily activity is high, the actual scale of buyers of Tik Tok is less than that of mainstream e-commerce platforms such as Taobao, JD.COM and Pinduoduo. What's more, live e-commerce is difficult to lock in the middle class and above people with strong spending power, but it also pays more attention to time value and brand service.</p><p>On the other hand, it is already a certain event that Tik Tok, which has a peak daily activity of 700 million, will grow close to the ceiling. The cake won't be any bigger.</p><p><b>02 Platform takes away certainty, uncertainty is left to merchants</b></p><p>The bigger problem lies in the industrial side.</p><p>The above analysis actually talks about the problem that short video entertainment and e-commerce bring goods, which is difficult to reconcile in entertainment attributes.</p><p><b>When we put our eyes on the e-commerce part of Tik Tok, the hidden worries caused by the recommendation algorithm also surfaced.</b></p><p>In fact, businesses are not easy to do.</p><p>At present, more than 90% of the GMV of Tik Tok e-commerce comes from live broadcast, and the other 10% consists of short videos and Tik Tok stores. It's hard to say what the future will be, but now and for a long time in the future, when we discuss Tik Tok e-commerce, it is basically equivalent to discussing Tik Tok live e-commerce.</p><p>Similar to the \"macro-control\" on its short video, the focus of Tik Tok live broadcast is its general plate: the east side is not bright and the west side is bright. As long as there are many brand merchant participants, each family contributes a single explosive product, and there can be a rich explosive product library on the platform.</p><p>However, for a single merchant, it is unfavorable. Merchants have the need to cultivate their own loyal fans and launch multi-SKU product lines, and form their own product matrix, thus achieving high stickiness and high conversion.</p><p>Therefore, losing money in advance and looking forward to accumulating loyal fans in the later stage is the standard paradigm for merchants to promote today, but in the scope of interest e-commerce, \"this road is blocked\".</p><p>Because the platform has the dominance of traffic distribution, merchants lose money, and it is the platform that makes money.</p><p>In fact, explosive products themselves are making it difficult for businesses to do.</p><p>Because of the so-called explosive products on Tik Tok, the operation cycle left for merchants is too short. We learned from some industry insiders that at present, the life cycle of interest e-commerce products is calculated by the field, which is generally only a few days, and it is possible to sell out on the new day.</p><p>In contrast, the goods operation cycle of mainstream platforms is generally about 30~60 days.</p><p>Under the ultra-short period, the single-day sales of goods fluctuate too much. Although it is good for pushing new products, it lacks the selling period of natural traffic, which will cause huge inventory pressure on merchants once it can't be sold out. Especially for merchants who sell clothes, SKU management is more difficult, and clothes can only be sold in season, and inventory turnover directly determines the profit and loss problem.</p><p>Tik Tok centralized traffic distribution and high volatility sales model make it impossible for merchants to precipitate public domain traffic into stores and their own private domain traffic. Users can't form brand mentality, have no repurchase behavior, and have low stickiness, so it is naturally difficult for merchants to operate for a long time.</p><p>The memory and emotions of users are the memory emotions of the platform economy, not the memory emotions of brands and merchants.</p><p><b>In the final analysis, when the platform takes away the greatest certainty, it leaves uncertainty to each merchant.</b></p><p>According to industry statistics, the turnover of more than 80% of the Top 1000 merchants in Tik Tok e-commerce list fluctuates greatly, and 87% of the Top 1000 merchants have seen their sales drop by more than 20% in the past four months. The sales data from November last year to February this year shows that the overlap of Top1000 list is only 42%; In particular, only 13% of merchants can achieve long-term continuous and steady growth, and most merchants' turnover is like a roller coaster.</p><p>This year, some merchants received an invitation from Tik Tok to sign the annual box, but due to excessive fluctuations in platform sales and other reasons, many merchants are still waiting to see.</p><p><b>For example, at present, Tik Tok has not yet come up with a satisfactory solution to the common problems of high return rate and brushing bills in live e-commerce, which will continue to drag down the operating efficiency of merchants.</b></p><p>Now, businesses who enter Tik Tok generally report that many of them have the mentality of trying water. When they heard that Tik Tok has a large flow, they came in and felt the water level. As we mentioned earlier, the user growth of Tik Tok has basically peaked, and the problems concealed by the high-speed growth will inevitably be exposed in the new stage-for example, the commission of talent anchors is getting higher and higher, and the buying cost of merchants is rising.</p><p><img src=\"https://static.tigerbbs.com/3de7da9b407560b8d87d1137590b8180\" tg-width=\"1080\" tg-height=\"605\" referrerpolicy=\"no-referrer\"></p><p>A maternal and infant merchant can put in about 2 ROI during the period of rapid growth of Tik Tok users. However, since the second half of last year, the total put in ROI has dropped to 0.5~0.8, which shows that the put in cost has risen.</p><p>There is an irreconcilable contradiction between short-term explosion and the long-term value of businesses. Just using low-priced products to please the user end, but making the merchant end sell goods with low profits, can indeed produce chicken blood sales growth in the short term, but how not to evolve into a story of \"fishing in the lake\" may be something that today's short video giants need to pay special attention to.</p><p>The challenges faced by playground e-commerce may be more arduous than thought.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://tech.ifeng.com/c/85hvQIU18LX\">周天财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/010be014bdac35d0941e58098f1d1cf2","relate_stocks":{"JD":"京东","PDD":"拼多多"},"source_url":"https://tech.ifeng.com/c/85hvQIU18LX","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2130367988","content_text":"四月上旬，抖音电商在广州开办大会，提出了一个「兴趣电商」的新定位。\n作为最近几年最成功的互联网产品，日活用户超过 6 亿的抖音，一举一动都备受业界关注，在电商领域举起兴趣大旗自然也不例外。\n周天财经在此前曾撰文分析，其实所谓兴趣电商，和直播电商等概念，并无本质不同，无非是「兴趣」一词更贴合抖音「美好生活」的宣传框架，同时更侧重推荐算法分发，找到用户潜在需求的内涵。\n电商可能是互联网主要赛道里面最符合「红海」定义的，对商家、对平台都是如此。\n商家们前赴后继，运营活动全年无休，忙了一年最后甚至惨惨打平成本的案例，也颇为普遍。\n稳坐钓鱼台的平台，也不存在。\n四五年前人们还在讨论阿里京东双极并立，结果角落里的拼多多迅速起势，到了这两年，抖音、快手也都想要登台唱戏。\nCNNIC 数据显示，2020 年中国网购人群达到 7.1 亿人，目前网购用户渗透率达到近 80%，国内实物商品网上零售额占到社会消费品零售总额比重达到了 25.2%。\n大环境摆在这，平台们都有各自生意的基本盘，也都眼馋其他人的饭碗。\n借助流量上的巨大势能，抖音电商业务的增长很快，根据「晚点 LatePost」报道，抖音电商 2020 年全年 GMV 已经超过 5000 亿元。\n尽管和淘宝天猫有着十多倍的巨大差距，不在一个数量级，但作为从短视频切入电商赛道的新物种，抖音电商说到底是抖音下面的一条业务线：它很重要，但没有「养家糊口」的包袱。\n「兴趣电商」这张牌，一方面是建立在抖音算法及短视频娱乐属性的基础上，有差异竞争的味道，但在另一方面，兴趣电商的隐忧可能也随之埋下。\n这篇文章就是想展开聊聊这一点。\n01 看起来很美的「游乐式购物」\n抖音电商总裁康泽宇曾谈到，兴趣电商类似于逛街，早期的大众消费时代，人们主要还是追求必需消费品，《你好李焕英》里面买电视还得靠抽签是供不应求的写照。\n随着技术进步带来的生产效率提升，以及民众收入水平上升带来的消费偏好改变，整个经济结构从制造业为主体到服务业为主体，消费者的必需品消费已经得到满足，开始追求更多附加价值。\n抖音所谓「基于人们对美好生活的向往」的兴趣电商，说的就是这件事——娱乐属性是抖音电商差异性的一个基石来源。\n市场上也有一些评论认为：抖音办电商，就像是在游乐场里有各种各样的商铺，短视频娱乐，直播购物，用户可以边娱乐边买，是符合未来的消费形态。\n如果只看游乐场购物的部分，逻辑确实说得通。\n日本作为发达国家已经走到这个阶段，作为东亚邻国，文化上也多有相近，很值得参考。\n现在网络购物渠道在日本也很发达，但日本的实体商业依然做得很好，原因就在于打造了一种边玩边逛的综合体验。\n在「智纲智库」的一篇文章中就介绍到，日本东京郊外的露天零售广场 Garden Walk，就是一座以花为主体的商场，屋顶是花瓣形的，喷泉是郁金香形的，购物中心里面也到处都是鲜花，很受女性顾客欢迎。\n\n还有一家名为 NeWoman 的购物中心，专门主打为女性服务，不但涵盖了餐厅、咖啡馆、美发沙龙，甚至还引入了东京大学医学部的一个附属妇科诊所。\n目前中国国内的线下商业，还没有做到日本这样的细致体验，仍然处在餐饮、娱乐、零售简单综合的阶段。但日本零售的现在，很可能就是我们的未来。\n故事确实很美好，但回到抖音的兴趣电商上来，还能讲得通吗？\n也许不太乐观。\n原因在于：直播电商再大，也是在手机上的方寸之间，而实体商业是让人设身处地的体验。这是截然不同的两码事。\n更具体一点来说，你在迪士尼里面逛商铺，买冰激凌，你知道自己还在迪士尼里面，听觉触觉嗅觉都在迪士尼营造的梦幻泡泡中，而你在抖音刷到一个卖货的直播间，对你来说这个直播间界面就是全部。\n好，你或许可以刷到好玩的短视频，又回到游乐设施里，但有个问题还是无法回避：填充率。往下划是短视频，再下一个可能又是卖货的直播间。货摊不应比景点还多，否则就是本末倒置。\n看过直播带货的用户应该知道，即便不去和短视频相比，直播间本身也没有什么乐趣可言。主播大声叫卖，动作夸张，用各种手段制造紧迫感让人下单，实际体验还不如一个安安静静的货架供人挑选。\n人们去逛西湖、逛五台山佛光寺、逛成都文殊院是觉得有意思、景致好、建筑精巧，但如果进到里面发现到处都是卖东西、摆地摊的，吆喝叫卖声此起彼伏，相信游玩体验不会太美好。\n目前抖音大力推广电商取得了不错成效，这证明了刷短视频的一部分用户也是愿意掏钱买东西的，但也仅仅是一部分。\n游乐购物的逻辑局限将会使得这种转化不可能无限提高，甚至只能维持在一个比较低的水平，虽然日活高，但抖音实际购买用户的规模要少于淘宝、京东、拼多多等主流电商平台。何况直播电商本就难以锁定消费能力强，但也更重视时间价值以及品牌服务的中产及以上人群。\n而另一方面，峰值日活 7 亿的抖音，增长接近天花板已经是确定事件。蛋糕不会更大了。\n02 平台拿走了确定性，不确定性就留给了商家\n更大的问题在于产业端。\n上面的分析其实在讲的是短视频娱乐与电商带货，在娱乐属性上难以调和的问题。\n而当我们把目光放在抖音的电商部分，推荐算法造成的隐忧也就浮出了水面。\n商家其实不好干。\n目前抖音电商超过九成的 GMV 来自直播，其他一成由短视频和抖音店铺组成。未来怎么样不好说，但现在以及未来的很长一段时间，我们讨论抖音电商，基本等于讨论抖音的直播电商。\n和其短视频上的「宏观调控」类似，抖音直播的着眼点是它的总盘子：东边不亮西边亮，只要品牌商户参与者众多，每家奉献出一款单一爆品，平台上也能有着丰富的爆款产品库。\n但对于单一商家来说，却是不利的，商家有培养自己忠诚粉丝和推出多 SKU 产品线的需求，形成自己的产品矩阵，从而完成高粘性和高转化。\n于是，先期赔本，期待后期积累忠诚粉丝的路子，是今天商家促销的标准范式，但在兴趣电商的范畴内「此路不通」。\n由于平台掌握流量分发的主导权，商家赔本，赚吆喝的是平台。\n实际上，爆品本身就是在让商家不好做。\n因为在抖音上的所谓爆品，给商家留下的运营周期太短了。我们从一些行业人士处获悉，目前兴趣电商商品生命周期按场计算，普遍只有数日，上新当天就有可能卖爆。\n作为对比，主流平台的货品运营周期普遍在 30~60 天左右。\n超短周期下，商品单日销售额波动过大，虽然对推新品有好处，但是缺乏自然流量的售卖期，一旦没法售罄就对商家造成巨大库存压力。特别是对于销售服装的商家，本来 SKU 管理就更难，而且衣服只能应季销售，库存周转直接决定了盈亏问题。\n抖音中心化的流量分发，和高波动的销售模型，让商家没有办法将公域流量沉淀为店铺和自身的私域流量，用户形不成品牌心智，没有复购行为，黏性较低，那么商家自然也就很难长期经营。\n用户的记忆和情感，是和平台经济的记忆情感，而不是和品牌、商家的记忆情感。\n归根结底，当平台把最大的确定性拿走，那么就是把不确定性留给了一个个商家。\n有行业人士统计：抖音电商 Top 1000 名单超 8 成的商家营业额波动较大，87% 的 Top 1000 商家在过往 4 个月销售额曾下滑超过 20%。而从去年 11 月到今年 2 月份的销售数据显示，Top1000 名单的重合度仅 42%；特别是，能够实现长期连续稳定增长的商家仅占 13%，多数商家营业额如坐过山车。\n今年，一些商家接到抖音邀请签年框，但由于平台销售波动过大等原因，不少商家仍在观望之中。\n而像是目前直播电商普遍存在的退货率高、刷单等问题，抖音也还没有拿出令人满意的解决方案，而这将继续拖累商家的经营效率。\n现在进入到抖音的商家，普遍反馈，他们很多都是带着试试水的心态，听说抖音流量大就进来感受一下水位。我们前面也提到，抖音的用户增长已经基本见顶，高速增长所掩盖的问题，也必然会在新阶段集中暴露——比如达人主播抽佣越来越高，商家买量成本上升等。\n\n一位母婴商家在抖音用户增速较快的时期投放 ROI 能够达到 2 左右，但从去年下半年开始，总投放 ROI 已经跌到了 0.5~0.8，投放成本上升可见一斑。\n短期爆款和商家的长期价值，存在着难以调和的矛盾。仅仅是用低价品讨好用户端，却使得商户端低利润卖货，短期内确实能产生鸡血式销量增长，但如何不演变为「竭泽而渔」的故事，可能是今天的短视频巨头尤为需要加以注意的。\n游乐场电商面临的挑战，可能比想象的更加艰巨。","news_type":1,"symbols_score_info":{"PDD":0.9,"JD":0.9}},"isVote":1,"tweetType":1,"viewCount":945,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":375636180,"gmtCreate":1619330684340,"gmtModify":1704722566016,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Dhdkhfhsvhjj","listText":"Dhdkhfhsvhjj","text":"Dhdkhfhsvhjj","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/375636180","repostId":"2130556367","repostType":4,"isVote":1,"tweetType":1,"viewCount":1005,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":375638618,"gmtCreate":1619330634234,"gmtModify":1704722564875,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhh","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhh","text":"$Histogenics Corporation(OCGN)$Hhhh","images":[{"img":"https://static.tigerbbs.com/a8d8d71af0a0f3de9eef3011c6e8ade5","width":"1125","height":"1949"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/375638618","isVote":1,"tweetType":1,"viewCount":844,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":379422786,"gmtCreate":1618791226745,"gmtModify":1704714835221,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Shfjfnf","listText":"Shfjfnf","text":"Shfjfnf","images":[{"img":"https://static.tigerbbs.com/f84899cf6ed9b91a76fce6d60a9a9ed1","width":"1125","height":"2499"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/379422786","isVote":1,"tweetType":1,"viewCount":1154,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":379652500,"gmtCreate":1618733163500,"gmtModify":1704714443667,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Upupup","listText":"Upupup","text":"Upupup","images":[{"img":"https://static.tigerbbs.com/b68bddcf366657ff48eb17c38ba5b3fa","width":"1125","height":"3525"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/379652500","isVote":1,"tweetType":1,"viewCount":909,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":370712570,"gmtCreate":1618626652490,"gmtModify":1704713571933,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Dhfjabx","listText":"Dhfjabx","text":"Dhfjabx","images":[{"img":"https://static.tigerbbs.com/f89b43725da6cd480fb4f27038d717ec","width":"1125","height":"3705"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/370712570","isVote":1,"tweetType":1,"viewCount":1054,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":370984214,"gmtCreate":1618543991038,"gmtModify":1704712498473,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Dhdjhshg","listText":"Dhdjhshg","text":"Dhdjhshg","images":[{"img":"https://static.tigerbbs.com/fefb683b1915333c8c084692d70b0a42","width":"1125","height":"2499"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/370984214","isVote":1,"tweetType":1,"viewCount":692,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":347805380,"gmtCreate":1618480486840,"gmtModify":1704711486730,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3581028368853249","authorIdStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Upupup","listText":"Upupup","text":"Upupup","images":[{"img":"https://static.tigerbbs.com/9d7adf8783f1a3c1d0cb5b4f78beeb55","width":"1125","height":"3795"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/347805380","isVote":1,"tweetType":1,"viewCount":883,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"hots":[{"id":375638618,"gmtCreate":1619330634234,"gmtModify":1704722564875,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhh","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhh","text":"$Histogenics Corporation(OCGN)$Hhhh","images":[{"img":"https://static.tigerbbs.com/a8d8d71af0a0f3de9eef3011c6e8ade5","width":"1125","height":"1949"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/375638618","isVote":1,"tweetType":1,"viewCount":844,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":100657867,"gmtCreate":1619612299259,"gmtModify":1704726768789,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>hhhhhhh","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>hhhhhhh","text":"$Histogenics Corporation(OCGN)$hhhhhhh","images":[{"img":"https://static.tigerbbs.com/33322395aaed2e7dd7b5ac4de876f45d","width":"1125","height":"1949"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/100657867","isVote":1,"tweetType":1,"viewCount":1511,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":102666334,"gmtCreate":1620207849828,"gmtModify":1704340185173,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhhhhhhhaaaaaaa","listText":"<a href=\"https://laohu8.com/S/OCGN\">$Histogenics Corporation(OCGN)$</a>Hhhhhhhhhaaaaaaa","text":"$Histogenics Corporation(OCGN)$Hhhhhhhhhaaaaaaa","images":[{"img":"https://static.tigerbbs.com/7c54016273c4fdb3b6bebcda0c85d450","width":"1125","height":"2183"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/102666334","isVote":1,"tweetType":1,"viewCount":1428,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":379422786,"gmtCreate":1618791226745,"gmtModify":1704714835221,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Shfjfnf","listText":"Shfjfnf","text":"Shfjfnf","images":[{"img":"https://static.tigerbbs.com/f84899cf6ed9b91a76fce6d60a9a9ed1","width":"1125","height":"2499"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/379422786","isVote":1,"tweetType":1,"viewCount":1154,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":379652500,"gmtCreate":1618733163500,"gmtModify":1704714443667,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Upupup","listText":"Upupup","text":"Upupup","images":[{"img":"https://static.tigerbbs.com/b68bddcf366657ff48eb17c38ba5b3fa","width":"1125","height":"3525"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/379652500","isVote":1,"tweetType":1,"viewCount":909,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":370712570,"gmtCreate":1618626652490,"gmtModify":1704713571933,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Dhfjabx","listText":"Dhfjabx","text":"Dhfjabx","images":[{"img":"https://static.tigerbbs.com/f89b43725da6cd480fb4f27038d717ec","width":"1125","height":"3705"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/370712570","isVote":1,"tweetType":1,"viewCount":1054,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":342442203,"gmtCreate":1618239158202,"gmtModify":1704708021967,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Andd","listText":"Andd","text":"Andd","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/342442203","repostId":"2126419069","repostType":4,"repost":{"id":"2126419069","kind":"news","pubTimestamp":1618239091,"share":"https://ttm.financial/m/news/2126419069?lang=en_US&edition=fundamental","pubTime":"2021-04-12 22:51","market":"us","language":"zh","title":"Canaan Technology drops more than 20% intraday, revenue drops sharply in 2020","url":"https://stock-news.laohu8.com/highlight/detail?id=2126419069","media":"蓝鲸财经","summary":"2021年2月，原嘉楠科技CFO洪全福宣布因个人原因辞职。","content":"<p>On Monday, mining machine and chip makers<a href=\"https://laohu8.com/S/CAN\">Canaan Technology</a>It fell more than 20% intraday.</p><p><img src=\"https://static.tigerbbs.com/23d158fe7c04212fce2c30148c3edf7f\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p><p>Today, the company released its unaudited financial data for 2020.<b>In 2020, Canaan Technology's net revenue was 447 million, a year-on-year decrease of 78.9%, and its net loss recorded 215 million, a year-on-year narrowing of 79.2%.</b></p><p>According to the report, the decline in net income was mainly due to the decline in sales computing power in the first three quarters; The decrease in revenue cost from 1.9 billion to 400 million was also affected by the sales of computing power. The decrease in R&D expenses from 169 million to 140 million was due to the change of R&D materials, and the administrative expenses decreased by 62.1% year-on-year.</p><p><img src=\"https://fid-75186.picgzc.qpic.cn/20210412200257512d173h32pl82p39d\" tg-width=\"800\" tg-height=\"524\" referrerpolicy=\"no-referrer\"></p><p>According to the report, in the fourth quarter of 2020, the computing power sold by Canaan Technology was 200,000 T hashes per second, a year-on-year decrease of 93.1%; Total calculations for the year were 6.6 million T hashes per second, down 37.1% year-on-year. Zhang Nangeng, chairman of Canaan Technology, said that the outbreak affected supply chain terminals and had a negative impact on revenue in the fourth quarter of 2020. During the period, it promoted overseas expansion and started production of the next generation A12 series mining machines. It is planned to put two new series of AI chips into production in the second half of 2021.</p><p>As of the end of 2020, Canaan Technology's contract liabilities increased from RMB8.3 million to RMB439.4 million. It was mainly due to an increase in down payments on orders for mining machines delivered after 2021, the report said.</p><p>Since the fourth quarter of 2020, cryptocurrency prices have risen, which can cover the mining costs of multiple brands of inventory miners. According to the disclosure, due to the increase in demand, Canaan Technology did not have enough inventory to deliver to customers in the fourth quarter, with orders of 92,000 units in the quarter. As of the end of 2020, the total order contract volume of Canaan Technology was 1.131 billion yuan, and the sales advance receipts were 429 million yuan, an increase of 351 million yuan compared with the third quarter. In addition, as of the end of the first quarter of 2021, the pre-sale of mining machines reached 156,000 units, and the advance receipts reached 1.5 billion.</p><p>As of the end of the period, Canaan Technology's cash and cash equivalents amounted to RMB391.3 million, representing a year-on-year decrease of 24%, which included an increase in short-term investment.</p><p>In August 2020, Canaan Technology announced that the term of office of Kong Jianping, the former co-chairman, expired, and all resigning directors were not allowed to seek new appointments after the expiration. Many veterans resigned, and Liu Xiangfu had faded out of the management before; Zhang Li, the former vice president, resigned after that, and then went to Huobi to serve as CFO. In February 2021, Hong Quanfu, the former CFO of Canaan Technology, announced his resignation due to personal reasons. He Tong succeeded him, who joined Canaan Technology in July 2020. He Tong mentioned in this report that the supply chain management and international customer base have been further optimized. Canan's publicly known customers include Integrated Ventures Inc and CoreScientific, among others.</p><p>In July, when Canaan Yunzhi Industrial and Commercial changed, it was exposed by some insiders that Zhang Nangeng went to Hangzhou office to take the official seal. Follow<a href=\"https://laohu8.com/S/90027\">Bitmain</a>After the official seal grabbing incident, the so-called \"Beijing Gang\" and \"Hangzhou Gang\" fought among mining machine manufacturers. Currently, Canaan Technology's headquarters is located in Beijing.</p><p>Avalon mining machine, a subsidiary of Canaan, came out in 2013, and it is a commercial ASIC chip Bitcoin mining machine. In 2015, Canaan Zhixin series of mining machines lost its first advantage, and Bitmain relied on S7 ant mining machine and later S9 mining machine to monopolize the position of mining hegemon for many years. In the 7nm process chip war, in July 2018, Canaan released the Avalon A9 series and launched the 7nm technology ASIC chip mining machine. Canaan Technology launched the artificial intelligence chip K210 in 18. According to official website, its products include Kanzhi 210 and Avalon mining machine A12 series.</p><p>Recently, mining machine manufacturers listed in the same period<a href=\"https://laohu8.com/S/EBON\">EBON INTERNATIONAL</a>Shorted, the competitiveness of mining machine business was questioned, and the stock price was affected. Canaan shares reached an all-time high of $39.1 in March.</p>","source":"LJCJ","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Canaan Technology drops more than 20% intraday, revenue drops sharply in 2020</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCanaan Technology drops more than 20% intraday, revenue drops sharply in 2020\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">蓝鲸财经</strong><span class=\"h-time small\">2021-04-12 22:51</span>\n</p>\n</h4>\n</header>\n<article>\n<p>On Monday, mining machine and chip makers<a href=\"https://laohu8.com/S/CAN\">Canaan Technology</a>It fell more than 20% intraday.</p><p><img src=\"https://static.tigerbbs.com/23d158fe7c04212fce2c30148c3edf7f\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p><p>Today, the company released its unaudited financial data for 2020.<b>In 2020, Canaan Technology's net revenue was 447 million, a year-on-year decrease of 78.9%, and its net loss recorded 215 million, a year-on-year narrowing of 79.2%.</b></p><p>According to the report, the decline in net income was mainly due to the decline in sales computing power in the first three quarters; The decrease in revenue cost from 1.9 billion to 400 million was also affected by the sales of computing power. The decrease in R&D expenses from 169 million to 140 million was due to the change of R&D materials, and the administrative expenses decreased by 62.1% year-on-year.</p><p><img src=\"https://fid-75186.picgzc.qpic.cn/20210412200257512d173h32pl82p39d\" tg-width=\"800\" tg-height=\"524\" referrerpolicy=\"no-referrer\"></p><p>According to the report, in the fourth quarter of 2020, the computing power sold by Canaan Technology was 200,000 T hashes per second, a year-on-year decrease of 93.1%; Total calculations for the year were 6.6 million T hashes per second, down 37.1% year-on-year. Zhang Nangeng, chairman of Canaan Technology, said that the outbreak affected supply chain terminals and had a negative impact on revenue in the fourth quarter of 2020. During the period, it promoted overseas expansion and started production of the next generation A12 series mining machines. It is planned to put two new series of AI chips into production in the second half of 2021.</p><p>As of the end of 2020, Canaan Technology's contract liabilities increased from RMB8.3 million to RMB439.4 million. It was mainly due to an increase in down payments on orders for mining machines delivered after 2021, the report said.</p><p>Since the fourth quarter of 2020, cryptocurrency prices have risen, which can cover the mining costs of multiple brands of inventory miners. According to the disclosure, due to the increase in demand, Canaan Technology did not have enough inventory to deliver to customers in the fourth quarter, with orders of 92,000 units in the quarter. As of the end of 2020, the total order contract volume of Canaan Technology was 1.131 billion yuan, and the sales advance receipts were 429 million yuan, an increase of 351 million yuan compared with the third quarter. In addition, as of the end of the first quarter of 2021, the pre-sale of mining machines reached 156,000 units, and the advance receipts reached 1.5 billion.</p><p>As of the end of the period, Canaan Technology's cash and cash equivalents amounted to RMB391.3 million, representing a year-on-year decrease of 24%, which included an increase in short-term investment.</p><p>In August 2020, Canaan Technology announced that the term of office of Kong Jianping, the former co-chairman, expired, and all resigning directors were not allowed to seek new appointments after the expiration. Many veterans resigned, and Liu Xiangfu had faded out of the management before; Zhang Li, the former vice president, resigned after that, and then went to Huobi to serve as CFO. In February 2021, Hong Quanfu, the former CFO of Canaan Technology, announced his resignation due to personal reasons. He Tong succeeded him, who joined Canaan Technology in July 2020. He Tong mentioned in this report that the supply chain management and international customer base have been further optimized. Canan's publicly known customers include Integrated Ventures Inc and CoreScientific, among others.</p><p>In July, when Canaan Yunzhi Industrial and Commercial changed, it was exposed by some insiders that Zhang Nangeng went to Hangzhou office to take the official seal. Follow<a href=\"https://laohu8.com/S/90027\">Bitmain</a>After the official seal grabbing incident, the so-called \"Beijing Gang\" and \"Hangzhou Gang\" fought among mining machine manufacturers. Currently, Canaan Technology's headquarters is located in Beijing.</p><p>Avalon mining machine, a subsidiary of Canaan, came out in 2013, and it is a commercial ASIC chip Bitcoin mining machine. In 2015, Canaan Zhixin series of mining machines lost its first advantage, and Bitmain relied on S7 ant mining machine and later S9 mining machine to monopolize the position of mining hegemon for many years. In the 7nm process chip war, in July 2018, Canaan released the Avalon A9 series and launched the 7nm technology ASIC chip mining machine. Canaan Technology launched the artificial intelligence chip K210 in 18. According to official website, its products include Kanzhi 210 and Avalon mining machine A12 series.</p><p>Recently, mining machine manufacturers listed in the same period<a href=\"https://laohu8.com/S/EBON\">EBON INTERNATIONAL</a>Shorted, the competitiveness of mining machine business was questioned, and the stock price was affected. Canaan shares reached an all-time high of $39.1 in March.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://www.lanjinger.com/d/156707\">蓝鲸财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7c97a922c436a2f37fc8864e4342fe2a","relate_stocks":{"CAN":"嘉楠科技"},"source_url":"https://www.lanjinger.com/d/156707","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2126419069","content_text":"周一，矿机及芯片生产商嘉楠科技盘中跌超20%。今日，公司发布了2020年未经审计的财务数据。2020年，嘉楠科技净营收4.47亿，同比下降78.9%，净亏损录得2.15亿，同比收窄79.2%。报告称，净收入下降的主要原因是前三季度销售算力下降；收入成本从19亿下降到4亿也是受算力销售影响，研发费用从1.69亿下降到1.4亿则因研发材料变化，管理费用同比下降62.1%。报告披露，2020年第四季度，嘉楠科技销售的算力为20万T哈希/每秒，同比下降93.1%；全年总计算量为660万T哈希/每秒，同比下降37.1%。嘉楠科技董事长张楠赓表示，疫情爆发影响供应链终端，对2020年第四季度的收入产生负面影响，在期内推动了海外扩张，开始生产下一代A12系列矿机，计划在2021年下半年投产两个新系列的AI芯片。截至2020年末，嘉楠科技合同负债从830万元增至4.394亿元。报告称，主要是2021年以后交付的矿机订单的首付款增加。2020年第四季度以来，加密货币价格上涨，可覆盖多个品牌库存矿机的挖矿成本。据披露，由于需求量增加，嘉楠科技第四季度没有足够库存交付客户，当季订单量为9.2万台。截至2020年末，嘉楠科技订单合同总量为11.31亿元，销售预收款4.29亿元，较三季度增加了3.51亿元。此外，截至2021年一季度末，预售矿机达15.6万台，预收款达15亿。截至期末，嘉楠科技的现金及现金等价物为3.913亿元，同比下降24%，原因包括短期投资增加。2020年8月，嘉楠科技发布公告，原联席董事长孔剑平等人任期到期，且所有离任董事届满后不得寻求新的任命，多位元老离职，刘向富此前已淡出管理层；原副总裁张丽在此后离职，后赴火币任职CFO。2021年2月，原嘉楠科技CFO洪全福宣布因个人原因辞职。何童继任，其在2020年7月加入嘉楠科技。何童在此次报告中提到，进一步优化了供应链管理和国际客户群。嘉楠科技公开已知的客户包括IntegratedVenturesInc和CoreScientific等。在7月嘉楠耘智工商变更时，即有业内人士曝出，张楠赓赴杭州办公地点取走公章。继比特大陆抢公章事件后，矿机厂商出现所谓“北京帮”和“杭州帮”内斗。目前，嘉楠科技的总部位于北京。嘉楠耘智旗下阿瓦隆矿机在2013年问世，系商用ASIC芯片比特币矿机。2015年，嘉楠耘智新系列矿机失去首发优势，比特大陆靠S7蚂蚁矿机、以及后期的S9矿机连续多年独占矿霸地位。在7nm工艺芯片战中，2018年7月，嘉楠耘智发布阿瓦隆A9系列，推出7nm技术ASIC芯片矿机。嘉楠科技在18年推出人工智能芯片K210。官网显示，旗下产品包括勘智210以及阿瓦隆矿机A12系列等。近期，同期上市的矿机厂商亿邦国际遭做空，矿机业务竞争力遭质疑，股价受影响。嘉楠科技股价曾在3月达到历史高点39.1美元。","news_type":1,"symbols_score_info":{"CAN":0.9}},"isVote":1,"tweetType":1,"viewCount":620,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":164137594,"gmtCreate":1624179173018,"gmtModify":1703830241046,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Trttttttt","listText":"Trttttttt","text":"Trttttttt","images":[{"img":"https://static.tigerbbs.com/c1e5d13951430e8d8e0957c163360aa7","width":"1125","height":"3387"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/164137594","isVote":1,"tweetType":1,"viewCount":1207,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":162208004,"gmtCreate":1624063630908,"gmtModify":1703827855895,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Aaaaaaa","listText":"Aaaaaaa","text":"Aaaaaaa","images":[{"img":"https://static.tigerbbs.com/0c8cda9304f3ffb15fc17ecc5f7ed074","width":"1125","height":"3657"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/162208004","isVote":1,"tweetType":1,"viewCount":1517,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":168766755,"gmtCreate":1623984261877,"gmtModify":1703825545454,"author":{"id":"3581028368853249","authorId":"3581028368853249","name":"Stareyes","avatar":"https://static.tigerbbs.com/8ed629eb6044eb1061c3dc26929e9959","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581028368853249","idStr":"3581028368853249"},"themes":[],"title":"","htmlText":"Aaaaattttttt","listText":"Aaaaattttttt","text":"Aaaaattttttt","images":[{"img":"https://static.tigerbbs.com/a5464c7c3394c86c985b0d93fb773948","width":"1125","height":"3567"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168766755","isVote":1,"tweetType":1,"viewCount":1273,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"lives":[]}