HUB24 Limited, together with its subsidiaries, provides wealth management solutions for the financial services industry in Australia. It operates through Platform, Licensee, and IT Services segments. The company develops, operates, and offers HUB24, an investment and superannuation platform, which is a portfolio administration services for financial advisers, stockbrokers, accountants, and their clients. It also provides compliance, software, education, and support to the practices enabling advisers to provide clients with financial advice across a range of products; and application and technology products. In addition, the company offers licensee services to financial advisers; and software license and IT consulting services, as well as business, and managed portfolio and retirement solutions. The company was formerly known as Investorfirst Ltd. and changed its name to HUB24 Limited in August 2013. HUB24 Limited was founded in 2007 and is headquartered in Sydney, Australia.