National Research Corporation provides analytics and insights that facilitate measurement and improvement of the patient and employee experience while also increasing patient engagement and loyalty for healthcare providers, payers, and other healthcare organizations in the United States and Canada. It offers a portfolio of solutions that address specific market needs around growth, engagement, informing, and thought leadership. The company’s growth solutions include the measurement of community perception, brand tracking, advertising testing, and custom consumer research; and engagement solutions comprise patient and resident experience, physician engagement, and employee experience measurement and improvement tools that are market under the NRC Picker, My InnerView, Connect Transitions, and NRC Canada brands. Its informing solutions include health risk assessments, and reputation management and monitoring solutions; and thought leadership solutions comprise national conferences, publications, and an on-line portal, as well as a specific thought leadership service under The Governance Institute brand. The company serves acute care hospitals and post-acute providers, such as home health, long term care, and hospice. National Research Corporation was founded in 1981 and is headquartered in Lincoln, Nebraska.