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According to news from discount e-commerce platform Vipshop, its Double 11 special sale carnival early access sale will officially begin at 10 AM on October 15.
A relevant person in charge at Vipshop introduced that at 10 AM on October 15, the Double 11 early access sale will be the first to go live, with many bestselling products offering promotional prices.
At 8 PM on October 20, the Double 11 major promotion will officially begin, and three limited-edition bestselling product events will be launched at 8 PM on October 20, 8 PM on October 31, and 8 PM on November 10, with event prices as low as 80% of regular prices.
It is worth mentioning that alongside these three limited-edition bestselling product events, Vipshop's flagship low-price column "Crazy Flash 48 Hours" will also go live simultaneously, focusing on the lowest prices of the year, with prices exclusive to the major promotion.
In addition, during this year's Double 11, Vipshop has also introduced super instant discounts, offering further reductions on top of promotional prices, passing on ultimate value to consumers.
During Double 11, Vipshop will partner with multiple local governments to distribute consumption vouchers, including 10% off apparel consumption vouchers worth up to 500 yuan in instant discounts.
Government consumption vouchers can be stacked with platform discounts, giving users the chance to purchase desired items at even more affordable prices.
Consumption vouchers are limited in quantity and available on a first-come, first-served basis.
It is understood that during this year's Double 11, Vipshop is focusing on instant discounts per item, with no need to bundle orders or solve complicated math problems, directly presenting the most favorable promotional discount prices to consumers.
Vipshop's Double 11 will overall continue until 10 AM on November 15.
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