Pre-registration for the highly anticipated 2026 Harbin Bank (06138) Harbin Marathon officially opened on July 9th.
The event is scheduled to start on September 13th, with the course connecting city landmarks such as the Music Corridor, Yangmingtan Bridge, Harbin Grand Theatre, and Sun Island, promising an upgraded runner experience thanks to the comfortable September climate.
Runners can register online through multiple official channels including the Chinese Athletics Association's official registration system (https://hrb-marathon.chinaath.com), the "Harbin International Marathon" official WeChat public account, the "Harbin Bank" official WeChat service account, the "Harbin Modern Group Co., Ltd." WeChat service account, and the "Digital Heartbeat APP".
The lottery results for entry will be announced at 14:00 on July 23rd.
Longstanding Partnership with the Event
As a champion, promoter, and supporter of the Harbin Marathon, Harbin Bank (06138) has been the title sponsor for eight consecutive editions since the race's inception in 2016.
This partnership allows more runners from home and abroad to "get to know a city by running a marathon," using financial influence to build a bridge connecting the city, runners, and its residents.
Innovating the "Sports + Finance" Model
In recent years, Harbin Bank has continuously innovated its integrated "sports + finance" development model.
It has upgraded the Harbin Marathon mini-program to create a full-cycle digital service system covering pre-race, during the race, and post-race periods, integrating one-stop functions such as registration and payment, packet pickup guidance, results inquiry, and event photo retrieval.
The bank has also enriched its marathon-themed financial product portfolio, deepening the product concept of "A Long Road in Life, Credit as the Foundation".
It launched China's first marathon-themed bank card and a medal-edition marathon series credit card, coupled with exclusive benefits like payment discounts and travel perks.
Fostering Community and Culture
Furthermore, the bank established the "Ha Pao E Zu Club," organizing signature events like the "Around Sun Island Marathon Relay," "Marathon Night," and "Fluorescent Night Run".
These activities integrate the marathon spirit of "challenging oneself, surpassing limits, perseverance, and never giving up" into the corporate culture and employee development.
Commitment to Social Responsibility
Harbin Bank consistently fulfills its public welfare responsibilities by improving urban fitness infrastructure, including donating Harbin's first public welfare plastic running track, thereby fueling the ongoing fitness enthusiasm across the Heilongjiang region.
The bank consistently aligns its operational development with the broader economic and social development context, fully supporting Heilongjiang Province's accelerated construction of the "Six Heilongjiangs" and advancement of the "Eight Revitalizations," while aiding Harbin in its goal of building the "Three Cities and Three Lands".
Looking ahead, the bank will continue to deepen financial innovation within sports scenarios, striving to enhance the global profile and reputation of the "Ice City Summer Capital" and promote the continuous development and progress of Harbin's economy, society, and urban culture.
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