In May 2026, GAC Trumpchi, a core proprietary brand under GAC GROUP, officially entered into a deep strategic partnership with Zhongsheng Group, a leading national automotive dealer group. The collaboration will focus on constructing channel networks across the entire customer lifecycle, including sales, after-sales service, and customer operations, with plans to establish over 30 new outlets within the year.
This partnership marks a significant step in GAC Trumpchi's brand renewal initiative. Adopting a dual-driver strategy of "Excellent Products + Excellent Channels," the alliance aims to create a more reassuring, considerate, and worry-free mobility service experience for family users. The brand renewal was formally launched at the 2026 Beijing Auto Show under the slogan "Smarter Journey, Better Life." GAC Trumpchi has established its brand value proposition as the "Intelligent Family Companion: Reassuring Quality, Considerate Comfort, and Worry-Free Intelligence," upholding the mission of "Building Great Cars for Loved Ones, Making Mobility Better" and the vision of "Guarding Family Journeys with Warm Technology and Exceptional Quality."
The brand is committed to a multi-energy development path, offering a comprehensive product matrix covering MPVs, SUVs, and new off-road categories to cater to all mobility scenarios, striving wholeheartedly to become the intelligent guardian for family travel in every situation.
Zhongsheng Group, a Hong Kong-listed company, has ranked first for four consecutive years on China's Top 100 Automotive Dealer Groups list. It also holds the 10th position among China's Top 100 Service Industry Private Enterprises and the 43rd among China's Top 500 Private Enterprises, establishing itself as a benchmark in the domestic automotive distribution sector. Zhongsheng Group has long focused on operating luxury and premium automotive brands, developing a mature system in multi-brand management, dealership operations, after-sales support, and customer service. It is dedicated to providing users with high-quality vehicle purchasing and full-lifecycle services, aiming to extend the "premium service experience" to a broader base of family users. This focus aligns closely with GAC Trumpchi's "Intelligent Family Companion" value proposition.
The collaboration between GAC Trumpchi and Zhongsheng Group is not merely a simple channel expansion but a deep synergy based on evolving user demands and enhanced brand value. Guided by its "Lifelong Partner" brand philosophy, Zhongsheng Group's long-term service to quality-focused family users and mid-to-high-end replacement or additional purchase customers highly resonates with GAC Trumpchi's target demographic.
Leveraging Zhongsheng Group's high-quality channel network, localized operational expertise, and customer service system, GAC Trumpchi will gain sustained support across the entire user journey. This includes user outreach, product experience, delivery services, after-sales guarantees, and trade-in/repurchase processes, ensuring that "excellent products" reach users more efficiently through "excellent channels."
Looking ahead, GAC Trumpchi will continue to prioritize a user-centric approach and jointly explore more efficient manufacturer-dealer collaboration models with Zhongsheng Group. Both parties are committed to closely integrating premium products, professional services, and long-term support to create greater mobility value for Chinese families.
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