Movement Alert|East Buy Rises 6.35% in Regular Trading, Founder Endorses New Management Amid Hangzhou Expansion Plans

Market Focus06-15

On June 15, East Buy rose 6.35% in regular trading, trading at HK$23.0/share, with turnover of HK$105 million.

On the news front, New Oriental founder Yu Minhong publicly praised Executive President Sun Jin for creating what he called a miraculous growth in performance since taking over half a year ago. Yu also addressed concerns over recent anchor departures, stating that personnel turnover is normal, which helped ease market anxiety over talent attrition. Meanwhile, the company is planning to open a new livestream studio in Hangzhou and has already launched recruitment for product managers, editors, and other roles. According to reports, East Buy's product team has expanded by 50%, launching 200 new products over the past three months, with plans to hire an additional 30 product managers. These combined catalysts — management endorsement, business expansion signals, and accelerating product development — drove strong investor confidence and propelled the stock higher during the session.

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