Xuchang's Three Kingdoms cultural tours have become a powerful engine for economic growth. As the Year of the Horse approaches, the extended Spring Festival holiday coincides with traditional celebrations, sparking a wave of consumption and development across the country. From the reopening of flower markets in Guangzhou to bustling ice and snow carnivals in Heilongjiang, and from the upcoming lantern festival in Shanghai's Yuyuan Garden to lively New Year goods markets in Huairen, Shanxi, a vibrant picture of the festive economy is unfolding nationwide. This unstoppable warmth of the new year not only carries Chinese people's deep expectations for family reunions but also serves as a vivid window to observe the potential of the domestic market, reflecting the robust resilience and vitality of China's economy.
The bustling festive economy results from the deep integration of traditional celebrations and consumption upgrade trends, vividly illustrating the continuous release of domestic demand potential. As the most important traditional festival, Spring Festival's customary consumption demands—family reunions, New Year shopping, and visiting relatives—form the enduring foundation of the festive economy, embodying people's simple aspirations for a better life. Today, the festive economy has expanded beyond traditional boundaries, with traditional holiday needs and new consumption scenarios mutually reinforcing each other, continuously enriching its内涵 and vitality. New formats and models such as ice-snow tourism, folk experience activities, online New Year shopping, and smart consumption have flourished, preserving traditional festive atmosphere while meeting modern consumers' diverse and quality preferences, demonstrating the strong adaptability and vigorous vitality of China's consumption market.
Precise policy support and full release of market vitality have injected sustained momentum into the festive economy. During the Spring Festival consumption peak, various departments have launched promotional activities across dining, accommodation, transportation, tourism, shopping, and entertainment sectors, optimizing consumption environments and improving services. Measures including targeted distribution of consumption vouchers, trade-in policy incentives, enriched cultural tourism products, and continuous improvement of circulation systems have effectively lowered consumption thresholds and stimulated spending willingness. Meanwhile, market entities have actively innovated, optimizing service experiences and upgrading consumption scenarios—from precise supply of specialty New Year goods to精心designed cultural tourism routes, creating a favorable consumption ecosystem with policy guidance, market leadership, and public participation.
The vibrant festive economy profoundly demonstrates China's economic resilience and endogenous growth momentum. Economic resilience manifests not only in stable recovery capabilities amid challenges but also in the lasting development confidence stemming from improved livelihoods and abundant domestic demand. Despite multiple external challenges in recent years, China has maintained stable growth, protected livelihoods, and promoted consumption, resulting in steady income growth, enhanced consumer confidence, and optimized market environments—all forming a solid foundation for the festive economy's continuous heating up. The steady growth of traditional consumption and rapid expansion of new consumption patterns during Spring Festival essentially represent the concentrated release of people's consumption capacity and willingness, vividly reflecting the enormous potential of China's domestic market. This potential not only supports the sustained prosperity of the festive economy but also constitutes the fundamental confidence for China's long-term economic development.
The thriving festive economy represents both a consumption feast carrying reunion joy and a positive start to the new Five-Year Plan period. Standing at a new historical starting point, supported by strong economic resilience, huge domestic demand potential, and continuous policy empowerment, China's economy is poised for sustained improvement and stable long-term development in the coming year. This bubbling festive economic vitality will continue transforming into powerful momentum for high-quality development, witnessing China's economic resilience and responsibility while writing new chapters for China's economic development in the new era.
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