At a recent enterprise exchange event held in Xinjing Town, 毛赟鋆, the founder of the 福蕾网络 technology brand, shared with an audience of businesses eyeing overseas expansion a milestone his company had just achieved——the district's first export under the "9810" cross-border e-commerce model. "The process itself isn't complicated; the real challenge is getting every step right and staying fully compliant," 毛赟鋆 remarked.
The "9810" model, officially termed "cross-border e-commerce export to overseas warehouses," represents a regulatory innovation introduced by the Shanghai Exhibition Customs in recent years. Unlike the traditional "0110" general trade rule, where the transaction concludes once goods leave the country, "9810" permits companies to ship products in bulk to overseas warehouses first, and then dispatch them directly to international consumers after a sale is completed on the platform. This approach aligns more closely with the actual e-commerce workflow of "stocking up first, selling later," establishing a fully compliant oversight channel that connects inventory preparation, overseas warehousing, and end-sales. It effectively addresses the long-standing compliance dilemma where product flow and capital flow did not match.
福蕾网络 is an overseas-focused brand specializing in intelligent pet products, shipping to regions such as North America and Europe, with international markets accounting for 99% of its revenue. Previously, the company operated under the "0110" model—treating the departure of goods from the border as the completion of the sale, which allowed for immediate tax rebates. However, as its business expanded, this model became increasingly incompatible with the realities of cross-border e-commerce, intensifying compliance pressures. Early this year, the Changning District Tax Bureau and Shanghai Exhibition Customs proactively contacted 福蕾网络, recommending the company pilot the "9810" model. The core shift in the new model is "tax rebate upon departure, settlement after sales": businesses can apply for export tax rebates the moment goods are cleared and shipped out, without waiting for actual overseas sales to occur. This policy significantly eases the capital strain on e-commerce companies during the stockpiling phase.
From receiving the notice to completing the entire procedure, it took months of preparation and coordination across multiple departments. The preliminary steps involved registering the "9810" qualification with Shanghai Exhibition Customs, submitting warehouse booking declarations through the Shanghai Cross-Border E-Commerce Public Service Platform, and filing the export customs declaration. After dispatching the goods to a U.S. overseas warehouse and selling out the entire inventory, followed by the successful processing of the actual tax rebate, the company officially verified the full workflow. 毛赟鋆 noted that for any enterprise considering entering foreign markets, the true value of this path lies in its replicability—the operational process, declaration requirements, and relevant contact points now serve as a ready-made reference, sparing other companies from figuring things out on their own.
In terms of outcomes, the new model has not only enhanced tax rebate efficiency and accelerated capital turnover but also enabled the company to operate in a "transparent" manner—every link is traceable, and all business data is fully integrated into regulatory oversight. 毛赟鋆 admitted that the real value isn't the faster rebate itself, but the fact that this single transaction opened up a fully compliant pathway. "The '9810' model requires complete documentation at every stage, from procurement to sale, with each step backed by evidence. It's a more sustainable long-term route." The willingness of 福蕾网络 to be the "first to test the waters" owes much to the precise services and policy guidance provided by Changning District. "We're just a small enterprise, yet we received full governmental support throughout, with each detail meticulously reviewed and guided. That's the core reason we were eager to participate in the pilot and continue to deepen our roots in Changning," 毛赟鋆 said.
Throughout the process, the relevant district departments and the local Xinjing Town government offered comprehensive, companion-style services: the district tax bureau and Shanghai Exhibition Customs took the initiative to connect, recommend the pilot, and explain policy nuances and operational steps in detail; the district commerce commission coordinated with the Shanghai Cross-Border E-Commerce Public Service Platform to assist with declarations and filings; tax authorities assigned a dedicated manager for one-on-one guidance on preparing documentation to ensure compliant applications; and Xinjing Town stayed involved from start to finish, linking various functional departments to resolve issues spanning qualification filings to procedural approvals. The successful completion of the first "9810" transaction sends a clear signal to other export-oriented businesses that "this route can work," while also establishing a repeatable service framework for Changning—one where the government proactively reaches out, breaks down departmental silos, and builds communication bridges to facilitate compliant transformation.
Interest is already growing, with numerous companies now inquiring about the operational specifics of the "9810" model. Changning District, with its strengths in platform economics, international talent, and global vision, offers fertile ground for brand expansion abroad, and is steadily smoothing out the "last mile" for enterprises venturing overseas. The shift from "0110" to "9810" represents more than just a change in customs code—it embodies a complete service loop tailored around business needs, moving from "knowledge" to "execution."
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