On July 15th, the newly constructed 123 Adventure Park officially opened to the public at the Hainan Yanolanda Tropical Rainforest Scenic Area, a property under TONGCHENGTRAVEL (00780).
The project leverages the scenic area's original rainforest canyon and stream resources, introducing two core outdoor activities: canyoning via ferrata and rainforest canyon drifting. This initiative addresses the gap in mountain outdoor experience offerings in central Hainan and propels rainforest tourism's transformation from traditional sightseeing towards immersive, in-depth experiences.
Introducing a New Rainforest Experience
Reportedly, the 123 Adventure Park represents a key new outdoor format for Yanolanda, developed while preserving the original natural landscape of streams, waterfalls, pools, and valleys. It focuses on providing authentic outdoor experiences, differentiating and complementing the area's conventional rainforest sightseeing products.
The project aligns with current segmented consumer trends in the summer cultural and tourism market, catering to diverse groups including teenagers, young and middle-aged outdoor enthusiasts, families, educational study groups, corporate team-building events, and groups of friends. It establishes a tiered activity system integrating leisure water play, outdoor challenges, nature education, and team development, suitable for various travel scenarios such as personal vacations, family summer getaways, nature study trips, and group outings.
Dual-Experience Product Mix
The park features two distinctive outdoor experience projects, forming a product combination of "hardcore adventure + relaxed water fun." The canyoning via ferrata project began trial operations on July 1st. Its route follows a natural rainforest canyon stream, combining immersive elements like stream trekking, via ferrata on rock walls, waterfall rappelling, and jumping into natural pools, offering a rich, multi-layered outdoor experience while traversing dense forested gorges.
The concurrently opened original rainforest canyon drifting experience is built along a natural stream valley terrain. The winding waterway meanders through lush rainforest, featuring distributed calm shallows, bends, and pools. With an overall gentle pace and high safety level, it serves as an excellent choice for family summer water leisure and also provides a quality outdoor practice venue for nature study and outdoor development activities.
Filling a Market Gap
It is understood that while Hainan's cultural tourism market has ample supply of coastal water recreation products, adventure-based activities in the central rainforest canyon areas are relatively scarce. The launch of the 123 Adventure Park fully taps into the rainforest's unique resources, filling a regional gap for similar products.
The project's content is tiered to meet the needs of different visitor groups. It offers light, water-based leisure activities for general tourists while also catering to the specialized adventure demands of outdoor enthusiasts and youth groups, thereby broadening the scenic area's customer base.
Driving Increased Interest
The opening of the new project, coinciding with the peak summer travel season, has led to a rapid rise in the scenic area's popularity recently. Data from the TONGCHENGTRAVEL platform shows that search interest for the Yanolanda scenic area has increased by nearly 30% week-over-week.
Huang Yinyin, Executive Deputy General Manager of the Yanolanda Tropical Rainforest Scenic Area, stated that the operation of the 123 Adventure Park is a crucial step in enhancing Yanolanda's quality and enriching its cultural tourism product portfolio.
Moving forward, the scenic area will continue to deeply explore the ecological resources of the rainforest canyon, optimize the visitor experience, improve supporting facilities, and innovate scene content. It will focus on sustained development in sectors such as family leisure, youth outdoor growth, nature study, team building, and trendy travel for young people, aiming to cultivate a unique cultural tourism IP centered on rainforest canyon adventure and promote differentiated, high-quality development of rainforest tourism in central Hainan.
Comments