Beijing's Commerce Bureau recently issued the "Guidelines for Policies to Promote Smart Glasses Consumption," rolling out seven supportive measures covering purchase subsidies, first-store openings and debut launches, brand cross-industry collaborations, international consumption scenarios, departure tax refunds, digital transformation, and international market expansion, aiming to boost smart glasses consumption across the entire chain and unlock the consumption potential of new-type smart terminals.
The guidelines specify that, in accordance with the "Implementation Rules for Beijing's 2026 Trade-In of Home Appliances and Purchase Subsidies for Digital and Smart Products," consumers who purchase qualifying smart glasses products will receive a subsidy of 15% of the final sale price after deducting discounts from various stages, with a maximum subsidy of 500 yuan per item.
One: Purchase Subsidies for Smart Glasses
In accordance with the "Implementation Rules for Beijing's 2026 Trade-In of Home Appliances and Purchase Subsidies for Digital and Smart Products," consumers who purchase qualifying smart glasses products will receive a subsidy of 15% of the final sale price after deducting discounts from various stages, with a maximum subsidy of 500 yuan per item.
Two: Support for Opening First Stores and Holding New Product Debut Events
In accordance with policies related to pilot construction of new consumption formats, new models, and new scenarios, enterprises are supported in opening retail stores in Beijing such as Asia-first stores, China (mainland)-first stores, Beijing-first stores, flagship stores, and innovative concept stores. Qualifying enterprises will receive rewards of up to 1 million yuan; enterprises are also supported in holding new product debut and first-show events in Beijing. Qualifying enterprises will receive rewards of up to 1 million yuan.
Three: Support for Cross-Industry Brand Collaborations
In accordance with policies related to pilot construction of new consumption formats, new models, and new scenarios, enterprises are supported in partnering with globally renowned IPs, China-chic IPs, historical and cultural IPs, and local specialty IPs to develop series of peripheral products and to open IP-themed stores, concept stores, and co-branded stores. Qualifying enterprises will receive rewards of up to 1 million yuan.
Four: Support for Building Internationalized Consumption Experience Spaces
In accordance with the "Notice on Applying for Beijing International Consumption Environment Construction Funding Projects," enterprises are supported in creating landmark projects such as internationalized consumption experience spaces and themed stores in commercial districts, commercial streets, shopping malls, rated scenic areas, hotels, sports venues, and comprehensive transportation hubs located within the city's international consumption experience zones, national demonstration pedestrian streets, national-level tourism and leisure districts, and other key foreign-related consumption areas. Qualifying projects will receive support of up to 20 million yuan.
Five: Support for Expanding Departure Tax Refund Sales
In accordance with the "Notice on Applying for Beijing International Consumption Environment Construction Funding Projects," enterprises are supported in enriching tax-refundable goods and increasing departure tax refund sales. Qualifying enterprises will receive quarterly rewards of up to 1 million yuan and annual rewards of up to 4 million yuan, based on the scale of departure tax refund sales.
Six: Support for Accelerating Digital Transformation
In accordance with the "Notice on Applying for the 2026 Support Policies for Promoting High-Quality Development of E-Commerce," enterprises are encouraged to build online marketing systems and enhance digital operational capabilities. Enterprises are supported in utilizing new models and new technologies such as livestream e-commerce, instant retail, artificial intelligence, and big data to improve service quality and the digital consumption experience. Qualifying enterprises will receive support of no more than 50% of the total approved actual investment, with a maximum of 1 million yuan per enterprise.
Seven: Support for Enterprises Expanding into International Markets
In accordance with policies supporting Beijing's foreign trade enterprises in enhancing their international business capabilities, qualifying enterprises will receive support in areas such as overseas exhibitions, overseas product certification, overseas patent applications, and trademark registration, in accordance with relevant policy provisions.
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