Apple could pass chip costs into higher iPhone 13 prices

Seeking Alpha2021-08-26

Apple (NASDAQ:AAPL)could raise the prices for its upcoming iPhone 13 lineup as chip manufacturing partner Taiwan Semiconductor Manufacturing (NYSE:TSM)moves to raise its costs amid the ongoing global semiconductor shortage.

DigiTimes, a publication with a strong record with news from industry sources, reports that TSMC could raise Apple's prices by 3% to 5%, costs that Apple might pass on to consumers.

TSMC is reportedly raising overall prices from 10% to 20% but is offering a discount to its largest client. Apple accounts for over 20% of the foundry's total wafer revenue.

The iPhone 12 lineup debuted last year with four core models, two base and two Pro edition handsets. The prices ranged from $799 for the standard iPhone 12 to $1,099 for the iPhone 12 Max with 128GB of storage.

Apple will unveil its newest family of handsets as early as next month and the prices will be announced at the launch event. Reports have suggested the so-called iPhone 13 lineup will include four models with the same sizes as the iPhone 12 family, faster A15 Bionic processors and larger batteries. The two Pro models are expected to feature an improved ultrawide camera lens.

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Comments

  • Ceciliating
    2021-09-06
    Ceciliating
    OK
  • Fayna
    2021-08-27
    Fayna
    If other android brands are raising price also, maybe Apple will not look so bad by consumers.
    • Amy1224
      不喜欢苹果手机。。。
  • StarGate
    2021-08-27
    StarGate
    IPhone are more costly than laptop...well, you might take a bite if this is better than it
  • mczens
    2021-08-27
    mczens
    Wow that's not good for me as a consumer 
    • Eded
      DeFinitely… But we cant do anything
  • HL2022
    2021-08-26
    HL2022
    chip
  • OO_898
    2021-08-26
    OO_898
    [Sweats] 
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