Beixin Ruifeng Fund Officially Renamed Huayin Fund, New Logo Highly Resembles Hua Xia Bank After Five Key Executive Changes This Year

Beixin Ruifeng Fund has officially changed its name to Huayin Fund. On November 19, Beixin Ruifeng Fund Management Co., Ltd. (referred to as "Beixin Ruifeng Fund") announced its legal name change, rebranding as Huayin Fund Management Co., Ltd. (referred to as "Huayin Fund") effective November 17, 2025. Notably, the new logo unveiled by Beixin Ruifeng Fund bears a striking resemblance to that of Hua Xia Bank Co.,Limited.

Additionally, just one day before the renaming announcement on November 18, Beixin Ruifeng Fund issued three executive change notices: Zhao Weijing was appointed as Chief Compliance Officer, Wang Bo as Chief Information Officer, while Wang Naili stepped down as Deputy General Manager due to work reasons.

Since the beginning of the year, five core executives at Beixin Ruifeng Fund have been replaced, including key positions such as Chairman, General Manager, Deputy General Manager, Chief Compliance Officer, and Chief Information Officer.

**New Logo Mirrors Hua Xia Bank Co.,Limited** The November 19 announcement confirmed the completion of industrial and commercial registration procedures for the name change. The company will apply to the China Securities Regulatory Commission (CSRC) to update its securities and futures business license and subsequently adjust the names of its publicly offered fund products. The legal entity and external relationships remain unaffected, with all existing contracts retaining their validity.

Observers noted that the new logo closely resembles that of Hua Xia Bank Co.,Limited. On November 10, the bank’s official news platform even posted a recruitment notice for Beixin Ruifeng Fund. Market speculation had previously suggested Hua Xia Bank Co.,Limited might acquire the fund firm, fueling attention over potential equity restructuring.

However, insiders clarified that the rebranding primarily reflects strategic positioning upgrades, emphasizing that Hua Xia Bank Co.,Limited has supported business development, channel expansion, and investment research collaboration, though no equity ties currently exist.

**Executive Shake-Up** The November 18 appointments revealed that both new executives—Zhao Weijing and Wang Bo—previously worked at Hua Xia Bank Co.,Limited. Over the past six years, Beixin Ruifeng Fund has seen four Chairmen and four General Managers depart.

Regulatory scrutiny has also intensified. In May 2025, the fund was ordered by the Beijing CSRC bureau to rectify governance, internal controls, and disclosure deficiencies, suspending new fund registrations for six months. Former Chairman and acting Chief Compliance Officer Xia Bin faced regulatory penalties in June for similar failures, though his fund license remains active.

**Management and Scale Surge** On August 8, 2025, Xuan Xuezhu was named General Manager, replacing Liu Xiaoling, while Liu Yanlei took over as Chairman. Xuan previously served as Deputy General Manager of Hua Xia Bank Co.,Limited’s Financial Markets Department, and Liu is a veteran of the Beijing Bank system.

Despite a prolonged slump—with assets under management (AUM) plummeting to CNY 1.549 billion by Q1 2023—Beixin Ruifeng Fund’s AUM skyrocketed 668.29% quarter-on-quarter to CNY 20.79 billion in Q3 2025, driven largely by its "Beixin Ruifeng Dingsheng Short-to-Medium Term Bond Fund." This product’s AUM surged from CNY 14 million to CNY 17.115 billion, though its performance ranks in the bottom 10% across multiple timeframes.

The fund’s institutional-only investor base and suspension of retail subscriptions in October suggest concentrated capital inflows, likely tied to new management and shareholder backing. Analysts caution that reliance on a single product and institutional funding poses liquidity and performance risks, challenging Huayin Fund to convert short-term scale gains into sustainable competitiveness.