The European Union's regulatory body criticized Apple on Tuesday. The tech giant had stated that due to restrictions under EU technology regulations, it does not currently plan to launch its upgraded AI-powered voice assistant Siri in the EU region. The regulators indicated they have rejected Apple's application for an 18-month exemption from related compliance obligations.
Apple stated on Tuesday that the new AI version of Siri will not initially be available on iPhones and iPads in the EU, blaming the European Commission for a lack of constructive dialogue and an inability to reach consensus on device privacy and security safeguards.
Apple had proposed to regulators a plan to develop an interim solution over 18 months to ensure various virtual assistants could safely interface with the new Siri AI, but this request was denied.
The European Commission refuted Apple's accusations.
Commission spokesperson Thomas Reynier told reporters in Brussels that the decision not to launch the AI version of Siri in the EU is "entirely Apple's own choice." He stated that there are no provisions in the Digital Markets Act that prohibit companies from releasing new products in the EU.
Reynier pointed out, "Apple has simply failed to develop an interoperability solution that meets the EU's core privacy and security standards."
"Instead of attempting to devise a compliant solution, Apple directly applied to the European Commission for an exemption from its interoperability obligations under the Digital Markets Act for at least 18 months. This request is unacceptable," he added.
In the last fiscal year, the European market contributed nearly 27% of Apple's total revenue. The company does not separately disclose sales figures for the EU region.
Apple stated last year that due to the impact of the Digital Markets Act, the rollout of several features in the EU had been forced to be delayed. These features included iPhone screen sharing to Mac computers, real-time translation for AirPods, and location-related functions in the Maps application.
The Digital Markets Act aims to curb the market power of large technology companies, create more competitive space for rivals, and increase consumer choice. Companies found in violation of the act can face fines of up to 10% of their global annual turnover.
Comments