Guosen Securities released a research report highlighting opportunities in the media sector, focusing on policy shifts and AI applications. Key points include:
1) **Tracking High-Growth Segments**: - The gaming sector is expected to see sustained earnings and valuation upgrades driven by strong product cycles. Investors should monitor company-specific performance and expanding overseas markets. - Media platforms may benefit from advertising recovery as the economy bottoms out.
2) **Policy Shifts & AI Applications**: - Content policies are showing favorable turns, potentially boosting entertainment demand. - AI applications present opportunities, particularly in AI-generated animation/short dramas, advertising, gaming, and toys.
**Sector Outlook**: - Game approvals hit a 3-year high in November (178 domestic + 6 imported titles), with 1,625 licenses issued year-to-date (+26.8% YoY). - China's gaming revenue rose 7.8% YoY in October to RMB31.4 billion, led by major publishers' product cycles. Mobile gaming grew 2.4% to RMB22.6 billion. - Long-term upside depends on new releases, regulatory support, and AI adoption.
**Entertainment Market Highlights**: - November box office surged 89.3% YoY to RMB3.55 billion, driven by *Zootopia 2*. - Top dramas included *Strange Tales of Tang Dynasty: Chang'an* (1.5 billion views), *Water Dragon Chant*, and *Four Joys*. - Variety shows dominated by Tencent (*Let’s Go Now S3*, 24.96% market share) and Mango TV (3 of top 10 programs).
**AI Developments**: - O1 video model (by Ke Ling AI) publicly launched, generating 3-10s clips from text prompts. - PixVerse V5.5 became China’s first AI model supporting multi-angle shots with audio sync. - Google’s Gemini 3 Pro advanced multimodal reasoning, while Nano Banana Pro combined web search/image generation. - Alibaba’s Tongyi Qianwen surpassed 10M weekly downloads, powering new AI glasses with camera/translation features.
**Risks**: Underperformance vs. estimates, slower tech progress, and regulatory changes.
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