In the early winter of western Henan, the chill is setting in, but a heartwarming rural revitalization initiative is quietly unfolding on Longxupo in Ruyang County, Luoyang City, Henan Province. On November 19, a rural revitalization assistance program jointly promoted by Ping An Financial Services and Ping An Technology was held here, injecting new momentum into local specialty industries and driving the "Eucommia Sheep" sector toward breakthrough upgrades.
To actively respond to the national rural revitalization strategy and implement Ping An Group's "Three Villages Project," Ping An Financial Services and Ping An Technology launched a targeted assistance program for Luoyang Longxupo Agriculture and Animal Husbandry Co., Ltd. in Luoyang City. The initiative adopts a dual approach of "industrial assistance + consumption assistance" to enhance enterprise efficiency and increase farmers' incomes, continuing to write a new chapter in financial services for rural revitalization.
During the event, Ping An Financial Services pledged to invest 700,000 yuan in supporting the Eucommia mutton industry. Additionally, Ping An Financial Services and Ping An Technology signed a 600,000-yuan consumption assistance procurement intent order with Longxupo Company, increasing purchases through Ping An's labor union system to establish a sustainable assistance mechanism that balances "blood transfusion" and "blood generation."
**Targeted Measures to Activate New Momentum for Specialty Industries** Ruyang County is renowned as the "Hometown of Eucommia in Central China," with 100,000 acres of Eucommia forests providing a solid foundation for local specialty agriculture. Leveraging this advantage, Luoyang Longxupo Agriculture and Animal Husbandry Co., Ltd. collaborated with research institutions to develop Eucommia leaf-based ecological feed, cultivating high-quality Eucommia sheep and forming a distinctive circular agriculture model. However, due to outdated production lines and limited market expansion capabilities, the company faced development bottlenecks.
Lu Yue, Chairman of Ping An Financial Services and Ping An Technology, stated, "Through on-site research in Ruyang County, we accurately identified the core needs of the company. With an initial investment of 1.3 million yuan, our 'industry + consumption' assistance model not only helps enhance production capacity but also expands market channels, achieving truly sustainable development."
**Party Leadership Drives "Finance for the People"** During the event, representatives from Ping An Group, Ping An Financial Services, and Ping An Technology, along with local government officials, company executives, and farmers, visited breeding bases and production workshops to gain firsthand insights into the industry. At a subsequent symposium, discussions focused on Party-led rural revitalization and enterprise development plans.
Lu Yue emphasized that the assistance aligns with the national rural revitalization strategy and reflects Ping An's commitment to "finance for the people." "As Ping An Group's technology and integrated financial services platform, we extend our fintech expertise to rural revitalization. We have both the capability and responsibility to deepen our assistance efforts. We hope this marks the beginning of a long-term mechanism to build influential specialty agricultural brands."
Du Yinghui, head of Longxupo Company, remarked, "Ping An brings not only funding and orders but also confidence in development. Our partner farmers are now highly motivated, and we believe the Eucommia sheep industry will grow stronger."
**Long-Termism for Maximizing Rural Revitalization Value** Industrial revitalization is key to rural revitalization. For Luoyang Longxupo Agriculture and Animal Husbandry Co., Ltd., this assistance will significantly boost development and enhance the market competitiveness of its specialty Eucommia mutton products. Behind the company's growth lies the income hopes of over 400 partner farmers.
Since 2019, Ping An has helped Ruyang County sell over 48 million yuan worth of mutton and kiwifruit products through its "Ping An Consumption Assistance Platform." Ping An P&C Insurance has provided interest-free, unsecured loans to Longxupo Company for three consecutive years, leveraging 7.2 million yuan in industrial loans to expand production and improve farming practices.
Over the years, Ping An has actively served national strategies, advancing rural revitalization through the "Three Villages Project." It has disbursed 169.896 billion yuan in assistance funds, trained over 80,000 rural entrepreneurs, and purchased over 1.1 billion yuan in assistance products. In healthcare, it upgraded 1,273 rural clinics and trained 11,843 village doctors. In education, it built 119 hope schools, upgraded 1,039 smart schools, and provided nearly 440,000 hours of volunteer teaching.
Moving forward, Ping An Financial Services and Ping An Technology will continue to uphold Party leadership and the principle of "finance for the people," leveraging their unique "integrated finance + healthcare and elderly care" advantages under Ping An Group's unified strategy. They will innovate assistance models and advance financial services to inject sustained momentum into rural revitalization and agricultural modernization.
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