HK Movers | Mixue Group Soars over 9% as Hollywood Store Opens; Analysts Praise Cost Advantage

Stock Track12-22 12:02

Mixue Group (02097) surged 9.42% in Hong Kong market, driven by the official opening of its Hollywood store in Los Angeles on December 20. The store, located opposite the iconic TCL Chinese Theatre, has attracted local customers with affordable offerings like $1.19 ice cream and a localized menu. This marks another milestone in Mixue Bingcheng's overseas expansion, which now spans 13 countries.

A Haitong International report highlights Mixue Bingcheng's core competitiveness in "supply chain + brand IP + store operations," enabling an integrated cost leadership strategy. Domestically, the company plans to penetrate untapped markets and leverage rapid growth in lower-tier cities. Overseas, Southeast Asia remains a steady growth area, while emerging markets like Central Asia and the Americas are gaining momentum.

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ZhongRenChun
12-22 12:18
ZhongRenChun
Canada next.

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