Gold Prices Rise, But Jewelry Sales Slump? Zhejiang Ming Jewelry Reports Revenue Decline and Net Loss in First Three Quarters

Deep News11-07

Amid the sustained rise in international gold prices, Zhejiang Ming Jewelry Co., Ltd.'s third-quarter financial report reveals a divergence in performance, highlighting dual challenges of weakened profitability and financial structural imbalances.

Despite the broader industry benefiting from soaring gold prices, Zhejiang Ming Jewelry's third-quarter results surprised the market. Unlike its peers in the gold and jewelry sector, the company failed to capitalize on the gold price rally, instead reporting both declining revenue and net losses. This reflects deeper operational risks in strategic transformation, cost control, and financial structure.

**Sharp Decline in Profitability** The most striking risk signal in Zhejiang Ming Jewelry's report is its significant drop in profitability. Revenue contracted noticeably, while net profits shifted from positive to negative. Multiple factors contributed to this downturn, including a substantial increase in operating expenses that severely eroded profit margins. Although the company attempted to curb sales expenses, administrative and financial costs surged—particularly financing costs, which drove up financial expenses. The combined ratio of these three expenses to total revenue rose sharply year-over-year.

From a business perspective, core operations underperformed. Net profit after excluding non-recurring items also declined significantly, underscoring severe challenges in the company's primary business profitability.

Cash flow conditions further exacerbated the pressure. Net cash flow from operating activities plummeted year-over-year, falling far below industry averages and posing additional hurdles for daily operations and business expansion.

**Accumulating Financial Structural Risks** Another critical risk highlighted in the report is the company's financial imbalance. Zhejiang Ming Jewelry carries a heavy debt burden, with its interest-bearing debt ratio remaining elevated—significantly above industry norms.

Asset quality is also a concern. Accounts receivable are disproportionately large relative to profits, far exceeding typical industry levels, suggesting potential difficulties in collecting payments.

Equally troubling are the company's liquidity metrics. The ratio of cash to current liabilities is low, while operating cash flow relative to current liabilities has consistently lagged behind healthy industry benchmarks over the past three years, raising uncertainties about short-term solvency.

**Industry Comparison** From an industry standpoint, Zhejiang Ming Jewelry lags behind peers on multiple financial indicators. Its debt-to-asset ratio exceeds the industry average, while gross margins trail the median—a "high-debt, low-profit" combination that intensifies operational strain.

Overall, the third-quarter report shows Zhejiang Ming Jewelry struggling to leverage favorable gold price trends, instead facing performance setbacks that expose deeper strategic and financial management issues.

In an increasingly competitive gold and jewelry market, the company's ability to adapt through business restructuring, cost optimization, and asset improvements will determine whether it can sustain growth. Investors should closely monitor progress in restoring profitability and stabilizing financial health.

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