Movement Alert|Mao Geping Rises 5.2% in Regular Trading, 618 Shopping Festival Catalyst and Post-Placement Recovery Drive Rebound

Market Focus05-28

On May 28, Mao Geping (01318.HK) rose 5.2% in regular trading, trading at 60.1 HKD/share, with trading volume of approximately 23.83 million HKD.

On the news front, the Tmall 618 shopping festival has officially launched, with top livestreamer Li Jiaqi kicking off beauty presales on May 21. Mao Geping was among the prominent domestic brands featured in deep collaboration, with first-hour presale GMV maintaining double-digit growth. Additionally, the Douyin 618 promotion commenced on May 15 and is expected to run through June 18.

The stock is also recovering from selling pressure after shareholders placed 9.87 million shares on May 15 at 63.3-65 HKD per share, which triggered a nearly 17% single-day decline. After multiple trading sessions of digestion, market sentiment has gradually stabilized. JPMorgan noted in a recent research report that the company's growth visibility remains robust, with strong Q1 performance driven by its positioning in experiential consumption trends, a clear store network expansion roadmap, and rising brand awareness. The bank largely maintained its earnings forecasts and designated Mao Geping as its top pick in the China beauty sector.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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