Market Analysis: Why Did Yonghui Superstores Rally for Three Straight Days Despite Declining Revenue and Profit?

Deep News12-11

On December 10, Yonghui Superstores Co.,Ltd. (SH601933, previous closing price: ¥5.23, market cap: ¥47.5 billion) saw its stock price surge by the daily limit again, marking its third consecutive涨停. However, behind this strong performance lie multiple risks and challenges that investors should approach with caution.

The stock's upward momentum can be attributed to two main factors. First, the recent buoyant market sentiment has drawn attention to the retail sector, with Yonghui—a prominent industry player—attracting capital inflows. Second, the company is undergoing store optimization and business model transformation, fueling market expectations about its restructuring progress.

Yet, the rally cannot mask fundamental weaknesses. Yonghui reported Q1-Q3 2025 revenue of ¥42.43 billion, down 22.21% YoY, while net profit attributable to shareholders plunged to a loss of ¥710 million, widening by ¥632 million YoY. Management attributed the deeper losses to declining revenue and gross margins. Historical data shows cumulative net losses of ¥9.5 billion from 2021 to 2024, exceeding ¥10.2 billion over the past five years. Additionally, the 2025 interim report revealed the closure of 227 underperforming stores, underscoring operational pressures.

Although Yonghui has restructured 222 stores by Q3 2025—adopting strategies like product mix optimization, procurement reforms, and "bare-price" promotions inspired by Pang Donglai’s model—the transition remains rocky. These measures have temporarily eroded gross margins, and their long-term efficacy in boosting profitability is uncertain.

Further dampening sentiment, a December 8 filing disclosed that affiliates of controlling shareholder and Chairman Zhang Xuansong completed a block sale of 90.75 million shares, cashing out approximately ¥377 million. This减持 has raised concerns about insider confidence in the company’s prospects.

In a late December 10 risk disclosure, Yonghui stated operations remain normal with no material undisclosed changes. However, it warned investors about overheating speculation and urged理性决策 amid heightened volatility.

In summary, Yonghui’s three-day surge reflects market sentiment and restructuring hopes rather than fundamental improvement. Investors must weigh risks including persistent losses and major shareholder减持 before making decisions, avoiding herd-driven trades.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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