The latest data from a comprehensive liquor price index for the past 24 hours indicates a slight overall weakening in the average terminal retail prices for major Chinese baijiu products on June 22nd. If one bottle of each major product were bundled for sale, the total price today would be 9,897 yuan, a decrease of 2 yuan from yesterday, retreating slightly from the three-day high set the previous day. The total price remains below the 9,900 yuan threshold, continuing a pattern of low-level volatility, with overall terminal market sentiment leaning cautious and significant price divergence among core products persisting.
Of the 11 major baijiu products tracked today, four rose and seven fell, with decliners holding a clear advantage. On the upside, Fenjiu Qinghua Fen 20 led the gains, rising 6 yuan per bottle, marking its fourth consecutive increase from recent lows and equaling its highest price record since the beginning of June. Xijiao Jun Pin rose by 5 yuan per bottle, approaching the 630 yuan threshold again. Wuliangye 1618 and Gujinggong Gu 20 both increased by 2 yuan per bottle; the former rebounded slightly from the near one-month low hit yesterday but remains at the second-lowest level for the period. On the downside, Moutai Jingpin and Guojiao 1573 led the declines, each falling 4 yuan per bottle. The former retreated to its second-lowest level in nearly a month, while the latter ended a two-day rebound but managed to hold above the 880 yuan mark. Jiannanchun Shuijing (Crystal Sword) dropped 3 yuan per bottle. Feitian Moutai and Qinghualang both decreased by 2 yuan per bottle. Wuliangye Pu Wu Eighth Generation and Yanghe Dream Blue M6+ both saw minor declines of 1 yuan per bottle. The former has now fallen for five consecutive sessions, continuing its decline after falling below the 800 yuan mark to hit its lowest price since February 2nd of this year. The latter ended a three-session rising streak, but even after the pullback, its price remains at the second-highest level in nearly a month.
The daily data for this liquor price index is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, brand-appointed distributors, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual concluded terminal retail prices transacted at these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu. With the official launch of sales for Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan on March 31st) and Moutai Jingpin at 2,299 yuan per bottle (adjusted to 2,359 yuan on May 16th) on the new i-Moutai platform, the gravitational influence of this new channel on the terminal retail average prices of these two products is gradually becoming apparent. The daily published prices follow a calculation rule weighted by real transaction volume, and confirmed prices from this new channel have been incorporated into the calculations for these two products' terminal retail averages.
In other significant baijiu industry news, Kweichow Moutai announced yesterday that its 2025 profit distribution plan has been approved by the shareholders' meeting. Based on a total of 1,250,081,601 shares (excluding those in the company's buy-back account), a cash dividend of 28.02423 yuan per share (pre-tax) will be distributed, totaling approximately 35.033 billion yuan. According to the announcement, the equity registration date for this distribution is June 25, 2026, with the ex-dividend date and cash dividend payment date set for June 26, 2026.
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