On December 11, BOE (京东方) successfully held its "Renew 2026" year-end media event series in Shenzhen. As a hub for technological innovation and industrial collaboration in the Greater Bay Area, the Shenzhen event, themed "Renewal · Moving Forward Together," focused on BOE's ecosystem partnerships and integrated development. Liu Jing, Senior Vice President of BOE and Head of Display Devices and IoT Innovation Business, delivered a keynote speech, systematically explaining how BOE empowers the industrial chain to achieve ecosystem synergy and value co-creation. The event highlighted BOE's role as a leading IoT innovator, driving technological advancements to empower partners and guide the industry toward a new phase of integrated and symbiotic development.
**Four Dimensions of "Renew 2026" Industry Blueprint** Amid evolving global market trends, BOE is actively transforming its technological strengths into more perceptible brand value propositions. At the "Renew 2026" event, BOE outlined a comprehensive blueprint across four dimensions—AI, technology, ecosystem, and sustainability—to inject momentum into high-quality industrial development.
- **AI Renewal**: BOE's AI+ strategy serves as a core driver for its "Screen as a Service" vision. - **Technology Renewal**: Through its three flagship technologies—ADS Pro, f-OLED, and α-MLED—BOE continues to advance display innovation. - **Ecosystem Renewal**: Collaborating with global partners, BOE explores new technologies, applications, and scenarios, transitioning from technological empowerment to ecosystem win-win. - **Sustainable Renewal**: BOE has elevated sustainability as a core business focus, launching "ONE," the display industry’s first sustainability brand in China, alongside a six-pillar strategic framework.
**Deepening Open Collaboration for Industrial Innovation** For years, BOE has fostered industrial synergy, empowered global partners, and anticipated market trends, shifting the display sector from technological competition to value co-creation. Liu Jing emphasized BOE’s approach in his keynote, "Renewing the Ecosystem for Symbiotic Growth," detailing how BOE leverages technology branding, supply chain coordination, and industry standards to build a high-value growth model with partners.
"Market evolution stems from resonance with our partners," Liu noted. From TVs and monitors to smartphones and laptops, each customer endorsement not only validates BOE’s screens but also solidifies "Powered by BOE" as a hallmark of shared value and a healthy industrial ecosystem.
As a global IoT innovator, BOE adheres to market-driven, international, and specialized development, offering a value-driven "screen platform" to over 5,000 partners worldwide. From joint R&D and scenario co-creation to solution deployment, BOE transcends product delivery to deliver value, fostering a collaborative innovation ecosystem.
**Leadership in Display Innovation** BOE prioritizes customer needs in display technology upgrades. For instance, leveraging its proprietary ADS Pro technology, BOE co-developed an ultra-black, wide-angle paper-like screen with Skyworth, debuting in the Skyworth A5F Pro series for superior contrast, wide viewing angles, and eye comfort.
In f-OLED, BOE’s flexible OLED shipments exceed 500 million units, with nearly all premium foldable flagship devices from top brands featuring BOE screens. The company is also advancing China’s first 6G flexible OLED and 8.6G OLED production lines, leading industrial upgrades.
For α-MLED, BOE offers competitive COB, COG, SMD, and Micro LED product lines across indoor, outdoor, and innovative application platforms. In March, BOE’s Zhuhai-based COB production achieved mass production, accelerating its leadership in the COB sector.
**Open Collaboration and Sustainability** BOE drives high-end partnerships via "technology + brand" dual-value strategies, exploring innovative models with partners. Examples include co-developing the OnePlus "Oriental Screen 3.0" with a groundbreaking 165Hz refresh rate, and launching Lenovo’s ThinkVision P-series commercial monitors using BOE’s exclusive Oxide technology.
In sustainability, BOE pioneers green initiatives like "zero-carbon products," achieving net-zero emissions for NB display panels through supply chain decarbonization, in-house production cuts, and carbon offsetting, earning a carbon-neutral certification from China’s Green Exchange.
**Five Pillars of Market Leadership** BOE reinforces its "Trust BOE for Premium Screens" reputation through: 1. **Performance**: ADS Pro, f-OLED, and α-MLED as core differentiators. 2. **Quality**: Rigorous reliability and durability standards. 3. **User Experience**: Health-focused, immersive displays co-defined with partners. 4. **Ecosystem Integration**: Strategic alliances with global brands. 5. **Green Responsibility**: Sustainable solutions via eco-tech, low-carbon materials, and lifecycle carbon management.
**Industry Alliances for Value Co-Creation** BOE and partners unveiled the "Three Truths Pledge for 100-inch Screens," committing to quality, experience, and service excellence. Additionally, BOE co-founded the "High-Value Ecosystem Alliance" with JD.com and others, shifting the industry from price wars to value-driven collaboration, fostering sustainable growth.
Looking ahead, BOE will continue collaborating with global partners to advance display standards, accelerate IoT integration, and build a "Powered by BOE" innovation ecosystem, steering the display industry toward a higher-quality, sustainable future.
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