The summer period brings a common challenge for urban working families, particularly those with two working parents, as the issue of childcare for their children becomes a pressing concern. China Mobile Ningxia Branch has consistently focused on the needs of its employees, launching a summer childcare service for employees' children in 2018 that has been conducted on a regular basis. This initiative has created a dual-track internal and external care model, continually aimed at easing employee worries and supporting children's growth.
The first approach involves collaborating with local park resources to provide community-based, affordable childcare to reduce parenting burdens. By leveraging local public interest resources, the company's labor union proactively coordinated with the Yinchuan Bay Science and Innovation Port labor union. It actively sought out grants for public childcare slots, allowing children of current employees to participate in subsidized summer programs at the park. The public childcare offerings include a diverse range of activities such as tutoring, interest-based enrichment, safety education, and physical and recreational exercises. This community-based, affordable service effectively lessens the cost of childcare for employee families.
The second approach is the internal creation of an aesthetic education classroom, establishing a unique learning environment. Rooted in the company's care for its employees, China Mobile Ningxia Branch regularly holds a distinctive summer childcare class focused on aesthetic education. The curriculum is deeply rooted in the aesthetic education of traditional culture, integrating innovative hands-on crafts. It features specialized courses including intangible cultural heritage art creation, creative works inspired by the Shan Hai Jing (Classic of Mountains and Seas), fun children's drawings, three-dimensional modeling with ultra-light clay, and DIY resin coaster crafts. These activities balance cultural heritage, aesthetic development, and hands-on practice. Through a tiered teaching approach, the program adapts to children of various ages and skill levels, allowing them to experience the charm of art and enrich their summer vacation in a relaxed and enjoyable atmosphere.
For a long time, China Mobile Ningxia Branch has consistently adhered to a people-centered philosophy. It regards solving the urgent problems of its employees as a key component of its corporate social responsibility and internal caring services. This has led to the continuous development of a stable, long-lasting, and high-quality childcare system for employees' children. In the future, China Mobile Ningxia Branch will continue to deepen its caring and beneficial measures for its staff. It plans to further enrich the content of its summer childcare program, enhance service quality, and provide normalized, diversified, and heartfelt care services. This commitment aims to allow employees to work with peace of mind and children to grow happily, consistently demonstrating the warmth and responsibility of a state-owned enterprise.
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