高盛预计苹果iPhone 15 Pro和Pro Max至少涨价100美元

智通财经网2023-08-31

作者：李均柃

苹果定于下个月发布最新版本的iPhone和Apple Watch产品，投行高盛表示，这家科技巨头可能会提高高端iPhone的价格。

该行分析师Michael Ng在一份报告中写道:“在我们看来，苹果近年来在iPhone硬件和整个苹果生态系统(如软件、服务)上的投资为消费者提供了额外的价值，应该有助于确保价格上涨。”该分析师对苹果的目标价为222美元。

最近的价格显示，iPhone 15 Pro和Pro Max的价格可能会上涨至少100美元。目前iPhone Pro和Pro Max的起价分别为999美元和1099美元。

自2019年9月iPhone 11 Pro首次推出以来，iPhone Pro机型的价格一直没有上涨。

Ng表示，尽管价格预计会上涨，但iPhone 15 Pro和Pro Max应该会看到一些新功能的强劲需求，这些新功能将有助于推动“高端化”，并推动高端机型的销售，包括更快的速度、更好的能效、改进的设计和电池寿命，以及新的颜色。

此外，新款iPhone Pro的基本款可能配备256GB的存储空间，Ng表示，这应该有助于缓解潜在的价格上涨带来的痛苦。

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