On November 30, it was exclusively learned that Kweichow Moutai has unveiled another new product in its "Into the World Series"—"Into Singapore." Images reveal the bottle features an all-red design with a 375ml capacity. A dealer mentioned, "We don’t have stock yet."
As early as 2019, Moutai initiated the "Into the World Series," releasing products such as "Into Australia" and "Into Tanzania." This year, the series expanded further with five new additions, each distinguished by country names and vibrant colors: "Into the UK" (navy blue), "Into France" (purple), "Into Italy" (green), "Into Greece" (light blue), and "Into Japan" (gray). These bottles contain 53%vol alcohol, with a retail price of 1,619 yuan for 350ml. The "Into Japan" variant is priced at 1,719 yuan per 375ml bottle.
Independent liquor industry commentator Xiao Zhuqing noted that the launch of "Into Singapore" and similar products represents not only a high-premium, high-engagement cultural marketing move but also a strategic shift in Moutai’s globalization efforts—from "product exports" to "cultural integration." This initiative aims to tap into overseas markets, optimize profit structures, and enhance global brand influence.
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