Sina Finance's "Liquor Price Index" is now officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected over the past 24 hours by Sina Finance's "Liquor Price Index" indicates that the average terminal retail prices for ten major baijiu products in the Chinese market continued their downward trajectory on January 29th. If one bottle of each of the ten major products were bundled for sale, the total price today would be 8,851 yuan, a decrease of 15 yuan from the previous day, marking a new low for the past two months. The market's price center continues to shift downwards, with amplified selling pressure observed for some products, indicating that short-term adjustment pressures have not yet significantly eased.
The downward trend in the baijiu market was again evident today, with six of the ten major products declining and four rising, with pressure primarily concentrated on high-end items. Among the decliners, Gujiao 1573 led the losses, dropping by 14 yuan per bottle compared to the previous day; Jingpin Moutai and Feitian Moutai followed closely, decreasing by 7 yuan and 4 yuan per bottle respectively, mainly influenced by the continuous release of products at parity prices on the i-Moutai platform, which creates a "pricing anchor" that constrains terminal prices and puts pressure on channel transaction prices; Yanghe's Mengzhilan M6+ retreated by 2 yuan per bottle; both Qinghua Fen 20 and Shuijing Jiannanchun experienced minor declines of 1 yuan per bottle. Among the gainers, Gujing贡酒's Gu 20 performed relatively well, increasing by 7 yuan per bottle; Xijiu's Junpin rose by 5 yuan per bottle; both Wuliangye's Eighth Generation Pu Wu and Qinghualang saw modest increases of 1 yuan per bottle.
The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions of the country, including, but not limited to, designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual transacted terminal retail prices processed by these points over the past 24 hours, striving to provide the public with objective, authentic, scientific, and fully traceable data concerning the market prices of famous baijiu. Since the official i-Moutai platform began selling Feitian Moutai at 1,499 yuan per bottle after New Year's Day and Jingpin Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the "Liquor Price Index" adhere to a calculation rule weighted by real transaction volume, and we have gradually incorporated verifiable prices into the calculation of the terminal retail prices for Feitian Moutai and Jingpin Moutai. [Click to enter the Liquor Price Index and view real liquor prices]
Regarding important news in the baijiu industry, Gujing贡酒·Year Original Pulp Gu 20 will co-host the 2025 "Cheers for the Chinese Economy – Entrepreneurs' Night" gala tonight (the evening of the 29th) with Sina Finance and CBN. This event, themed "Salute to the Driving Forces of the New Era," will bring together leading figures in the Chinese economy to discuss enterprise innovation and development. As one of China's historic "Big Eight" famous liquor companies, Gujing贡酒's own development path deeply resonates with this theme. The company consistently adheres to the inheritance of thousand-year-old traditional brewing techniques, strictly upholding its quality foundation. Simultaneously, Gujing贡酒 drives transformation through innovation, preserving ancient techniques at the front end while building smart factories at the back end, achieving a deep integration of traditional brewing and digital management. At the product and market level, the company has launched new products in its Year Original Pulp series and created innovative consumption scenarios, actively leading the trend towards healthier and younger demographics in the baijiu industry. Guided by its "Three Qualities Project" – "Pursuing Truth in Quality, Goodness in Conduct, and Beauty in Brand" – Gujing贡酒 fulfills its social responsibilities, and its development practices have become a model for innovation and transformation in the traditional baijiu industry. [Click to enter the Liquor Price Index and view real liquor prices]
Massive information, precise interpretation, all within the Sina Finance APP.
Comments