Stock Track | Chagee Holdings Soars 5.09% Intraday as Founder's Wedding Boosts Brand Visibility

Stock Track12-15 22:44

Chagee Holdings Limited (CHA) saw its stock price surge by 5.09% during Monday's intraday trading session, outperforming the broader market.

The rally appears linked to the high-profile wedding of founder Zhang Junjie, which prominently featured Chagee's signature milk tea products. The lavish ceremony, which went viral, effectively served as organic marketing for the beverage brand, likely driving positive investor sentiment and increased demand for the stock.

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