Bidding farewell to the old and welcoming the new to start a fresh journey, PetroChina Inner Mongolia Alashan Sales Branch successfully concluded its meticulously planned New Year's Day promotional event from January 1st to 3rd, 2026, offering warm benefits to vehicle owners. Centered around the theme "Refuel for the New Year and Enjoy Multiple Gifts," the campaign was synergistically promoted alongside "spend-and-save discounts" and the "New Year's First Tank of Fuel" initiative. Over the three-day period, the seven participating stations saw a notable increase in recharge amounts, successfully achieving the dual objectives of attracting new customers and fostering loyalty, thereby laying a solid foundation for a strong start to the first month's operations.
The campaign focused intently on core customer needs, with the "recharge for non-fuel products" offer proving particularly popular. Featuring practical, high-frequency daily necessities and complemented by online electronic coupon giveaways, the promotion effectively stimulated vehicle owners' enthusiasm for recharging. Many existing customers proactively upgraded their recharge amounts, while new customers were also drawn in to sign up. The simultaneous introduction of the "spend-and-save" policy further reduced travel costs for owners, delivering tangible benefits directly to the end consumer. The activity sites were bustling with continuous vehicle flow and high spirits, where staff efficiently directed traffic and processed transactions swiftly, ensuring no compromise on service quality.
In the lead-up to the event, the business department, management team, and gas stations made advanced preparations for promotion and awareness-building. Utilizing various methods such as in-station poster displays, proactive employee recommendations, and targeted pushes in customer groups, they comprehensively communicated the event details and the symbolic meaning of the "New Year's First Tank of Fuel," ensuring the promotional information reached a wider pool of potential customers. During the event, the gas stations were filled with a festive atmosphere, where eye-catching slogans and thoughtful service guidance allowed vehicle owners to feel a strong sense of New Year's warmth while refueling, with many commenting that the activities were both cost-effective and ceremonious.
Moving forward, the Alashan Branch will continue to refine its marketing strategies, focusing on enhancing the customer experience by launching more public-benefit activities that closely align with market demands. Through high-quality fuel products, attentive service, and innovative marketing, the branch aims to steadily boost its market competitiveness and inject sustained momentum into its operational development throughout the year.
Comments