Data collected over the past 24 hours shows that on September 6, the average terminal retail prices for China's 11 major baijiu products moved in a clear downward direction, with only two recording increases against nine declines.
On the upside, Wuliangye Yibin Co.,Ltd.'s Pu Wu 8th Generation climbed 2 yuan to 816 yuan, marking its second consecutive daily gain and keeping the price at a one-month high. Shuijing Jiannanchun edged up 1 yuan to 407 yuan, rebounding slightly after the previous day's dip and continuing a narrow sideways trading pattern.
On the downside, Feitian Moutai slipped 3 yuan to 1,793 yuan, retreating steadily from its near one-month peak. Jingpin Moutai fell 4 yuan to 2,456 yuan, declining for a second straight session as it continued to pull back after a sharp surge two days earlier. Wuliangye 1618 dropped 3 yuan to 828 yuan, breaking below the 830 yuan threshold after a brief pause. Qinghua Fen 20 tumbled 5 yuan to 389 yuan, posting a quiet stretch of either declines or flat sessions over three consecutive days. Guojiao 1573 decreased 4 yuan to 885 yuan, undergoing a technical correction following the prior day's sharp gain. Yanghe Dream of the Blue M6+ lost 3 yuan to 618 yuan, ending a four-day winning streak. Ancient Well Gong 20 plunged 10 yuan to 538 yuan, showing an M-shaped short-term pattern with weak quotations in the Central China region. Xijiu Junpin slipped 1 yuan to 644 yuan, retreating slightly from this month's high and snapping its previous seven-day rally. Qinghua Lang fell 2 yuan to 693 yuan, concluding a six-day advance and failing to breach the 700 yuan mark.
The combined terminal retail value of all 11 products fell sharply today, with both premium and sub-premium segments moving lower across the board, as several products that had bounced the previous day reversed into corrections. If one bottle of each of the 11 key products were packaged and sold together, the total price today would be 10,067 yuan, down 32 yuan from yesterday and marking a three-day low. The upward momentum that had pushed the total above the 10,000 yuan threshold on August 29 has temporarily stalled, though the figure remains comfortably above the 10,000 yuan mark.
The daily data is sourced from approximately 200 collection points distributed reasonably across all major regions nationwide, including designated distributors, social distributors, e-commerce platforms, and retail outlets. Raw sampling data reflects actual terminal retail transaction prices over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset for market pricing of major baijiu products. With the official iMoutai platform launching Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Jingpin Moutai at 2,299 yuan per bottle from January 9 (raised to 2,359 yuan on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products is becoming increasingly evident. The daily published prices follow a volume-weighted calculation rule, and verifiable prices from this channel have been incorporated into the terminal retail price calculations for these two products.
Turning to broader industry developments, the China Alcoholic Drinks Association released its "China Alcoholic Drinks Index" on September 4, showing that the sector's conditions picked up from a low base in July. The data reveals that the static index for China's alcoholic drinks industry stood at 90.27 points in July, up 1.76 points month-on-month, while the dynamic index reached 85.52 points, up 0.62 points. By category, the baijiu static index for July was 76.78 points, up 3.09 points from the prior month, and the dynamic index was 82.48 points, up 1.42 points, with the rate of improvement exceeding the broader industry average. All indices remain below the 100-point boom-bust line, indicating that both the overall alcoholic drinks industry and the baijiu sector are still navigating through a downturn, though the month-on-month figures show modest improvement compared to June.
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