MEITU Chief Product Officer Highlights Productivity Tools as Growth Engine

Deep News04-02

At a recent financial briefing, MEITU's Chief Product Officer Chen Jianyi indicated that the company is focusing on AI-powered productivity tools for vertical markets as its core growth driver. He revealed that MEITU is developing these specialized products through internal "startup teams," with some expected to debut at an imaging festival in June. Compared to the company's established lifestyle-oriented products, MEITU now views productivity-focused offerings as its future growth pillar.

Building on its existing productivity products, MEITU is pursuing a dual strategy of deep industry penetration and global expansion. Chen explained that core tools such as MEITU Design Studio and KaiPai already serve sectors including e-commerce, insurance, and education. The company plans to increase resource allocation to better meet industry-specific demands. For example, in e-commerce, MEITU will enhance features for creating high-conversion marketing materials to help sellers improve campaign effectiveness.

MEITU is currently incubating vertical-specific products through small, focused teams that validate concepts before receiving significant company resources. Chen noted that MEITU's robust imaging platform provides these internal teams with advantages that increase their success rate compared to external startups.

When asked whether the imaging field can support numerous vertical products, Chen responded affirmatively, comparing user demand for imaging solutions to the limitless potential of Disney's IP portfolio. He stated that a vertical product serving millions of users and generating tens of millions in annual revenue constitutes a successful product, predicting that future trends will favor increasingly specialized offerings.

Financial reports confirm the growing monetization of MEITU's productivity tools. By the end of 2025, monthly active users for productivity scenarios reached 24 million, a 9.1% year-over-year increase. Paying subscribers for these tools grew to 2.16 million, up 67.4% annually, with subscription penetration hitting a record 9%.

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