New Oriental Establishes Beijing Retirement Club, Targeting 50-75 Year Olds

Deep News01-21 15:21

Recently, an account named "Beijing New Oriental Retirement Club" has launched on Douyin, claiming to be specifically designed for uncles and aunts aged 50 to 75 in Beijing.

The club's recruitment post states that it offers local activities, hobby-based activities, and health and wellness content. The local activities are entirely led by young people born in the 80s and 90s, guiding members to visit parks, go hiking, explore temple fairs, and more. Interest classes provide opportunities to learn skills such as photography, dance, and painting. The wellness classes will invite health experts to help safeguard members' physical and mental health.

Content posted by this account carries the branding of "New Oriental Culture & Tourism." Public information shows that Beijing New Oriental Culture & Tourism Co., Ltd. was established in 2023. Tianyancha data indicates the company has a registered capital of 10 billion yuan and is a wholly-owned subsidiary of New Oriental Education & Technology Group Inc. Yu Minhong personally serves as the legal representative and chairman. Its business scope covers tourism services, cultural and artistic exchanges, internet sales, and several other areas.

On November 20, Yu Minhong announced the appointment of Chen Xingjia, founder of the Shenzhen Heng Hui Foundation, as the general consultant for New Oriental Education, East Buy, and New Oriental Culture & Tourism, with an annual salary of 1.5 million RMB.

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