KEEP Shares Surge Over 7% as New AI-Powered Membership Launches, Signaling a Productization Shift

Stock News15:20

KEEP (03650) shares are surging more than 7% in Tuesday's trading session, reaching HK$1.89 as of press time. The company recently unveiled the Keep App version 9.1, alongside a new premium service called "Super AI Membership."

This launch follows the company's earlier announcement of its proprietary health and fitness large model, Keepace.ai. The Super AI Membership integrates capabilities such as AI voice-interactive running, analysis of eating, sleeping, and exercise patterns, and body age assessment into a standalone service. The membership is designed for users seeking deeply personalized guidance, offering a full-cycle fitness experience that covers plan creation, execution tracking, and performance review.

The introduction of the Super AI Membership marks a critical step for KEEP, transitioning its AI strategy from foundational technology development into a new phase of productization and service delivery. The company has stated its commitment to long-term investment in AI research and product development, aiming to convert technical capabilities into tangible user experiences.

KEEP also indicated that it will continue to explore new commercialization pathways. The company expects to release more value-driven applications within the vertical of health and fitness AI later this year, further expanding its product ecosystem.

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