Bilibili CEO Chen Rui: More Quality Content Drives Greater User Demand

At the 13th China Internet Audio-Video Conference held in Chengdu, Bilibili Chairman and CEO Chen Rui delivered a keynote speech titled "Growing Together with Quality Content." He stated that over the past decade, Bilibili has consistently focused on two core principles: the pursuit of high-quality content and belief in the power of community.

Chen Rui emphasized that while premium content may not always generate the highest traffic or revenue efficiency and often involves significant production costs, Bilibili remains committed to its pursuit. He noted that this commitment means taking action even before data can validate the outcome, demonstrating a willingness to persevere without immediate short-term results.

According to Chen Rui, the community serves as the foundation for creator growth, and creators are the source of quality content. The sustained development of high-quality creators relies heavily on community support. From its inception, Bilibili has attracted a user base that values originality and appreciates good content. These users are young, energetic, and eager to provide genuine and enthusiastic feedback to creators. It is this interactive, content-respecting audience that has shaped Bilibili's unique community atmosphere and motivated creators to continue producing.

Looking ahead, Chen Rui expressed strong confidence in the future of the content industry. He believes that the industry is fundamentally supply-driven; the more quality content available, the greater the user demand will naturally become. Examples such as AI learning content on Bilibili and the rise of video podcasts last year serve as evidence of this trend.

Chen Rui also highlighted the dual role of video platforms as both technology and content companies. As user demand continues to grow, platforms must actively embrace technological advancements while staying true to their content philosophy. Over the past ten years, Bilibili has focused on interests and expertise, demonstrating that sustained effort in a single direction and continuous exploration of quality content can lead to success for content platforms.