Wuliangye Yibin Co.,Ltd. responded to investor inquiries on an interactive platform on July 26, stating that IP cross-border collaboration represents an innovative effort by the company to rejuvenate its brand, broaden its consumer base, and connect with younger demographics.
The company noted that it will persist in exploring opportunities to cooperate with high-quality cultural and trendy intellectual properties. These potential partnerships will be evaluated by carefully considering the brand's cultural essence, product positioning, and market demand.
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