Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours indicates that the average terminal retail price for the top ten single products in the Chinese baijiu market stabilized and rebounded on Monday after a two-day consecutive decline. If one bottle of each of the top ten products were bundled for sale, the total price today would be 9,210 yuan, marking an increase of 23 yuan compared to yesterday. Buying power in the market has recovered somewhat following a brief adjustment, with overall prices resuming an upward trend. The market today displayed a broad pattern of gains, with prices for most brands rising. Specifically, the price of Yanghe's Dream Blue M6+ rebounded sharply by 12 yuan per bottle, leading the gains; the price of M6+ had fallen significantly over the previous two days, releasing substantial selling pressure. The price of Qinghua Lang performed strongly, rising by 7 yuan per bottle compared to the previous period; Qinghua Lang has now risen for eight consecutive days, clearly indicating Langjiu's intent to raise prices for its core flagship product. The price of Wuliangye's Pu Wu Ba Dai increased by 5 yuan per bottle. The price of Qinghua Fen 20 rose by 4 yuan per bottle. The price of Kweichow Moutai's Jingpin increased by 3 yuan per bottle. Prices for Gujing Gongjiu's Gu 20 and Crystal Jiannanchun each rose by 1 yuan per bottle. Among declining products, the price of Xijiu's Junpin continued to correct, falling by 6 yuan per bottle; this product has now declined for three consecutive sessions. The price of Gujiao 1573 fell by 4 yuan per bottle. The price of Feitian Moutai decreased by 3 yuan per bottle. The daily data for "Liquor Price Insider" originates from approximately 200 collection points reasonably distributed across major regions of the country, including but not limited to designated distributors of liquor companies, independent distributors, major e-commerce platforms, and retail outlets. The raw sampling data consists of the actual, transacted terminal retail prices handled by each point over the past 24 hours, ensuring the provision of objective, authentic, scientific, and fully traceable data regarding the market prices of renowned baijiu brands for all sectors of society. In significant news for the baijiu industry, according to a report from "Liquor Industry Insider," a sister publication of "Liquor Price Insider," Kweichow Moutai held its National Distributors Conference on December 28th. Moutai Group's new executive team demonstrated a high degree of respect and openness towards channel partners and clearly outlined its development strategy for 2026. Facing a period of deep industry adjustment, Moutai frankly admitted its own shortcomings, including insufficient marketization and a need to enhance consumer outreach capabilities, while also emphasizing that the market space for Moutai liquor remains vast. The core plan for the new year is to resolutely prevent price speculation, promote product prices that align with market conditions, and focus on building a pyramid-shaped product system: "consolidating the 'base' products led by the 500ml Feitian Kweichow Moutai, strengthening the 'waist' products like Jingpin and Zodiac editions, and establishing Jingpin as another major single product." Regarding channels, Moutai will continue to advance the integration of online and offline operations, encourage compliant distributors to expand their online businesses, and simultaneously strengthen a consumer-centric marketing transformation. Chairman Chen Hua redefined the "close" and "clean" manufacturer-distributor relationship, promising that channel partners would not lose money, but also requiring distributors to completely abandon a "lying flat to win" mindset and shift towards precisely serving consumers. These adjustments signal that Moutai is accelerating its transition from the previous model of "controlling volume to protect price" towards a new development stage that is more market-oriented and focused on terminal sales velocity and healthy, win-win channel partnerships.
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