Movement Alert｜EAST BUY Rises 5.03% in Regular Trading, Positive Profit Alert and Citi Buy Rating Fuel Momentum

Market Focus07-28

On July 28, EAST BUY rose 5.03% in regular trading, trading at 23.84 HKD/share, with turnover of approximately 61.90 million HKD. The stock extended its rally following a positive earnings forecast and Citi's reiterated Buy rating.

The company previously issued a profit alert projecting FY2026 total revenue of 5.6 billion to 5.8 billion RMB, representing year-over-year growth of approximately 27.3% to 31.8%. Net profit is expected to reach 5.2 billion to 5.5 billion RMB, surging over 85 times from just 6 million RMB in the prior fiscal year. Citi reiterated its Buy rating with a target price of 33 HKD, noting that at the guidance midpoint of approximately 5.7 billion RMB, revenue exceeds market consensus by roughly 9%, while net profit also surpasses the street estimate of 4.8 billion RMB.

The company attributed the profit surge primarily to continued expansion of its private-label product portfolio and product mix optimization. Audited full-year results are scheduled for release on August 21.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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