Kuaishou is exploring an innovative "technology + public welfare" model, having created 48.6 million employment opportunities.
A hearing-impaired streamer named Jingjing had been quietly broadcasting on Kuaishou for a long time. While she meticulously introduced each product, comments like "I don't understand sign language" often appeared on her screen. Her greatest wish was to communicate smoothly with everyone and have her efforts truly heard. In 2025, the Kuaishou platform collaborated with the Deaf College of Tianjin University of Technology. Leveraging a database of 500,000 general sign language entries, combined with AI technology, Kuaishou's live-streaming capabilities, and digital avatars, the platform helped Jingjing complete a live broadcast that transitioned from silent to audible. This is not only about using the power of technology to assist people with disabilities; throughout 2025, Kuaishou continued to integrate cutting-edge technology into public welfare practices, allowing AI and digital technology to reach more places where they are genuinely needed.
On June 2, Kuaishou Public Welfare released the "Kuaishou 2025 Corporate Social Responsibility Report," systematically presenting the platform's practical achievements and annual progress in technological innovation, public welfare actions, industrial empowerment, ecosystem development, and responsible governance.
Assisting Over 8,000 People with Disabilities in Finding Employment
In China, approximately 27.8 million hearing-impaired individuals live in a world of silence, yet the penetration rate of general sign language is less than 0.5%. Live-streaming e-commerce once opened a door to employment for them, but "silent live-streaming rooms" acted like a transparent wall. The audience mostly consisted of other hearing-impaired friends, while hearing individuals found it difficult to stay and place orders because they couldn't understand sign language. In hearing-impaired streamer Jingjing's live-streaming room, many left comments saying they didn't understand sign language. The Kuaishou platform utilized technology to help her complete a special "audible" broadcast. Kuaishou used a camera to capture Jingjing's sign language movements, performed recognition and translation, matched them against the sign language database, converted them into text information, and then used her digital avatar to vocalize, "speaking" her sign language to everyone. In that moment, silent sign language finally gained a voice.
Kuaishou uses digital technology as a link to build a support system covering skills empowerment, employment support, value realization, and rights protection. Through diverse methods like short videos, live streaming, and digital skills training, it creates a stage for people with disabilities to showcase themselves, realize their value, and integrate into society. In recent years, Kuaishou has continuously promoted systematic skills training, entrepreneurial support, and diverse employment matching, helping people with disabilities overcome physical limitations to achieve stable income growth. By the end of 2025, the "Bingliang Self-Reliance Innovation Park," built through donations by Kuaishou and its partners, had successfully helped over 8,000 people with disabilities secure employment, enabling them to realize self-worth and social integration.
In fact, beyond helping people with disabilities find jobs, Kuaishou also leverages the advantages of its "live streaming+" ecosystem. It uses AI technology to precisely match employment supply and demand, optimizes the employment service system, continuously broadens employment pathways, refines occupational systems, and improves supply-demand matching, driving steady growth in employment scale. Li Yongjian, Executive Director of the Platform Economy Research Center at the University of Chinese Academy of Social Sciences, stated that platforms represent a new form of social production organization, and the scale of employment they drive far exceeds that of production-oriented enterprises in the industrial economy era. He provided an example: by the end of 2025, the Kuaishou platform had driven a total of 48.6 million employment opportunities. Among these, the platform directly drove 26 million jobs, indirectly drove 7.12 million jobs through its content ecosystem, and its e-commerce ecosystem generated 15.48 million employment opportunities.
By the end of 2025, the Kuaishou platform had catalyzed 189 new professions, 15 of which were spawned by AI. These encompass roles such as AIGC application specialists, prompt engineers, AI directors, and artificial intelligence trainers. Furthermore, Kuaishou's "Kuaipin" business innovated a digital recruitment model of "internet + live-streaming job fairs," promoting the online, video-based, and intelligent transformation of the labor market, enhancing the efficiency of job matching, and bringing a 20% new increment to online blue-collar recruitment.
Bridging the Digital Divide with AI
While promoting employment, Kuaishou leverages its platform ecosystem of hundreds of millions of users and its technological advantages to continuously explore innovative "technology + public welfare" models. A top-scoring college entrance exam student from a county struggled to integrate into university life after enrollment because they had never used a computer—this story from 2018 deeply affected Li Dingguo, the principal of Zhongchuan Town Central Primary School in Huining County, Gansu Province. He realized that rural education should not focus solely on test scores. This former computer "outsider" also secretly resolved to ensure the children could keep up with the digital era. He began teaching himself information technology, introducing the children to keyboards and practicing the most basic operations. In 2024, the arrival of Kuaishou Public Welfare's "Igniting the Future Classroom" project built a digital classroom equipped with 41 new computers for the school. Li Dingguo taught himself programming and AI, organized a "computer class," and used the daily long break to teach students. In November of the same year, Kuaishou Public Welfare introduced AI interest courses, teaching children to use AI, generate images from text, give instructions, and build models. Li Dingguo plans to continue expanding the class so every child can be exposed to AI and learn about technology. He believes that with the companionship of digital light, the children will not fall behind on the path of information technology.
By the end of 2025, the Kuaishou Public Welfare "Igniting the Future Classroom" project had donated and built 40 digital classrooms across 8 provinces and regions, equipped with over 2,000 computers, laying a hardware foundation for AI education in primary and secondary schools. The "Igniting the Future Classroom—AI Interest Courses" had conducted over 40 AI interest lessons in rural schools in Gansu, Shandong, Shanxi, and the Beijing-Tianjin-Hebei region.
Simultaneously, the Kuaishou Public Welfare Foundation launched the "Igniting Star" plan. Over the next three years, it will invest tens of millions of funds, combined with Kling AI technology, to improve hardware facilities in rural schools, enrich technological activities, enhance teachers' AI literacy, and broaden students' technological horizons. The project will cover over 2,000 rural schools, reach 30,000 frontline teachers and school social workers, and serve over 5 million rural student participations.
Beyond empowering the education sector, Kuaishou continues to deepen its efforts in universal digital skills. Among these, the "Happiness Grand Lecture Hall" project launched in 2023 has reached over 50 counties and cities nationwide, helping nearly 2 million people master "short video + live streaming" digital skills. It has also built shared live-streaming studios in 8 provinces, promoting digital development opportunities for more ordinary people.
Li Yongjian stated that platforms promote the equitable distribution of technological value. He explained that during their development, the benefits of efficiency improvements and transaction cost savings brought by platforms not only generate economic benefits for the platforms themselves but also provide additional benefits for the country, society, and consumers.
"The value of an enterprise lies not only in how fast it runs, but also in whether it can bring more people forward together," said Song Tingting, Vice President of Kuaishou Technology and Chairperson of the Kuaishou Public Welfare Foundation. She indicated that Kuaishou will continue to adhere to the philosophy of "Trustworthy Connections, Equitable Value," persistently promoting the scenario-based application of AI capabilities, enriching the content ecosystem, empowering the real economy, deepening public welfare innovation, and improving governance standards. Together with the government, industry, partners, creators, users, and all sectors of society, it aims to build a warmer, more inclusive, and more sustainable society in the digital era.
Comments