Data tracked over the past 24 hours indicates that on August 29, five of the 11 major baijiu products saw price gains while six declined, with the overall market tone remaining under pressure. On the upside, Feitian Moutai rose 1 yuan to an average terminal retail price of 1,781 yuan, marking its fourth consecutive day of gains. Premium Moutai also added 1 yuan to reach 2,455 yuan, ending a multi-day pullback. Wuliangye Puwu Batch 8 climbed 3 yuan to 808 yuan, recovering from recent highs, while Xijiu Junpin inched up 1 yuan to 638 yuan, holding steady for the fourth straight session. Shuijingfang Jiannanchun gained 1 yuan to 408 yuan, remaining firmly within its monthly high range.
On the downside, Wuliangye 1618 slipped 2 yuan to 823 yuan, snapping a three-day winning streak. Qinghua Fen 20 dropped 4 yuan to 385 yuan, falling for two consecutive sessions and ending its earlier rebound. Guojiao 1573 declined 4 yuan to 874 yuan, sinking to its monthly low range. Yanghe Dream of the Blue M6+ tumbled 7 yuan to 606 yuan, retreating for a second straight day and continuing its slide from monthly peaks. Gujing Gongjiu Gu 20 shed 4 yuan to 528 yuan, extending a five-day losing streak. Qinghua Lang fell 2 yuan to 674 yuan, declining for four straight sessions and remaining in a bottoming phase after breaching its one-month trendline.
The aggregate terminal retail price of the 11 major products continued to weaken sequentially today, with most labels maintaining a corrective trajectory. If one bottle of each product were bundled and sold together, the total would be 9,980 yuan, down 16 yuan from yesterday and hitting a 19-day low, with losses accelerating after falling below the 10,000-yuan threshold.
Daily data is sourced from approximately 200 collection points distributed across major regions nationwide, including designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sample data reflects actual transaction terminal retail prices over the past 24 hours, aiming to provide objective, scientific, and fully traceable market pricing for major baijiu products. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan on May 16), this new channel's magnetic pull on the average terminal retail prices of both products has become increasingly evident. Daily pricing follows a volume-weighted calculation rule, with verifiable prices incorporated into the terminal retail price assessments for these two products.
In broader industry news, first-half 2026 data indicates the baijiu sector continues its deep adjustment phase, with both revenue and profits declining in tandem. As of last night, with the exception of Shanxi Xinghuacun Fen Wine Factory, all 19 A-share and H-share listed baijiu companies had released their interim reports. Combined revenue reached 179.4 billion yuan, shrinking by nearly 10 billion yuan year-on-year, while attributable net profit fell by 9.5 billion yuan, highlighting intensified volume-based competition. Market sentiment has weakened further, with the second-quarter liquor market sentiment index dropping below the 50 boom-bust line, marking sequential and annual declines. The industry's adjustment cycle persists. Performance divergence is widening across the sector, with only a few leading and regional players achieving positive revenue growth, while most companies face earnings pressure. At the terminal level, inventory clearance has shown some progress, but profitability and sales momentum remain subdued. High-end, high-alcohol products are particularly sluggish, and the overall recovery remains uneven across the board.
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