Movement Alert|Laopu Gold Falls 3.02% in Regular Trading, Gold Price Deep Correction and High Premium Customer Loss Extend Decline

Market Focus06-17

On June 17, Laopu Gold fell 3.02% in regular trading to HK$455.4/share, with turnover of approximately HK$73.94 million, extending its recent downward trajectory.

On the news front, international gold prices continued their deep correction, with spot gold retreating over 25% from this year's high, putting broad pressure on the gold jewelry sector. Citigroup previously slashed its target price on Laopu Gold from HK$1,162 to HK$700, noting that after the company's February price increase, its premium over traditional gold retailers widened to over 55%, compared with 30% and 10% in prior years. The bank observed that Tmall 618 promotional performance came in weaker than expected, with high premiums driving away price-sensitive customers. Nationwide store sales reportedly declined approximately 30% year-over-year in March and April. Meanwhile, JPMorgan maintained that the market is underestimating the company's proactive efforts to navigate gold price volatility cycles, including flexible new product strategies and channel upgrades.

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