The Sina Finance "Liquor Price Insider" is now live, putting the real market prices of well-known baijiu in your hands. From October 20 to 22, by the Huangpu River in Shanghai, the 2026 Sustainable Global Leaders Conference returns. Nobel and Turing Award winners will share their insights on the future and trends of technology on site, and the internet-famous professors who "rescue" people from anxiety and the era of involution — Macfarlane and Xiang Biao — will hold a live dialogue!
Limited spots available, first come first served. Let us join together for the date with sustainability! [Click to register] Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 20, the average terminal retail prices of 12 major single-product baijiu items saw four rise, four fall, and four remain flat. The number of gainers and decliners was equal, and the cumulative magnitude of gains and losses offset each other, with the overall price floor shifting into flat consolidation after consecutive upward moves.
On the rising side, Kweichow Moutai Co.,Ltd. (600519)'s Fine Moutai rose 3 yuan to 2,466 yuan, extending a second consecutive gain and pushing the price back to recent highs; Qinghua Fen 20 rose 3 yuan to 400 yuan, rebounding for a second straight day and reclaiming the 400-yuan integer mark; Gujing Gong Gu 20 rose 1 yuan to 541 yuan, posting a fourth consecutive gain for a cumulative surge of 18 yuan and continuing its recent strong recovery trend; Qinghua Lang rose 4 yuan to 714 yuan, advancing for a fourth straight session and further setting a new one-month price high.
On the declining side, Feitian Moutai fell 2 yuan to 1,791 yuan, approaching the 1,790-yuan line; Wuliangye Puwu Eighth Generation fell 5 yuan to 802 yuan, pulling back noticeably after two consecutive days of gains but still holding above the 800-yuan mark; Wuliangye 1618 fell 1 yuan to 830 yuan, breaking the equilibrium of three consecutive flat sessions; Guojiao 1573 fell 3 yuan to 894 yuan, retreating after hitting a near one-month high yesterday, with its rally pausing just before the 900-yuan mark.
On the flat side, Moutai 1935 held unchanged at 684 yuan, shifting into sideways trading after a slight decline yesterday; Yanghe Dream of Blue M6+ held at 611 yuan, stabilizing temporarily after two consecutive days of declines; Xijiu Junpin remained unchanged at 640 yuan, ending its previous streak of pullbacks; Crystal Jiannanchun held at 411 yuan, entering flat consolidation after declining yesterday.
Today, the total terminal retail price of the 12 major single-product items ended its previous four-day streak of gains, with the forces on the rising and falling sides roughly balanced. Varieties such as Qinghua Lang and Fine Moutai continued to strengthen, while Wuliangye Puwu Eighth Generation and Guojiao 1573 saw varying degrees of pullback. If one bottle of each of the 12 major single-product items were packaged and sold together, today's total price would be 10,784 yuan, unchanged from yesterday and still at a high level over the past 13 days.
The daily data of "Liquor Price Insider" comes from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sampled data consists of the real transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major single-product baijiu items.
With the official i-Moutai platform selling Feitian Moutai at 1,499 yuan per bottle at the start of the New Year (raised to 1,539 yuan per bottle on March 31 and further raised to 1,639 yuan per bottle on July 18), and Fine Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually emerged. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by real transaction volumes, and we have introduced quantifiable prices into the calculation of the terminal retail prices of the two liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor outlet database for Kweichow Moutai and Wuliangye]
In important news for the baijiu industry, the 2026 Sustainable Global Leaders Conference officially opened today at the Expo Park in Huangpu District, Shanghai. The conference will last three days until October 22, with Kweichow Moutai Co.,Ltd. (600519) serving as the global chief strategic partner of the event. The conference brings together more than 300 guests from around the world, including representatives of United Nations-related agencies and multiple international organizations, Nobel Prize and Turing Award winners, executives of leading domestic and international enterprises, and experts from well-known think tanks. They will exchange views on the real challenges and opportunities facing global sustainable development and will release multiple important reports in the field of sustainable development. The conference will also hold the Second Green Industry and Sustainable Consumption Expo concurrently, promoting the further implementation of sustainable concepts in industrial and consumer scenarios through corporate green practice demonstrations and multiple public-oriented interactive experiences. Kweichow Moutai Co.,Ltd. (600519) will deeply participate in conference-related activities and sustainable development practice demonstrations. In addition to Kweichow Moutai Co.,Ltd. (600519), the conference has also received support from multiple enterprises including Orient Securities, Ping An of China, and Yuyuan Shares, forming a cooperative lineup with broad participation from the business community. [Click to enter Liquor Price Insider, view real liquor prices, and search the latest and most complete distributor outlet database for Kweichow Moutai and Wuliangye]
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