Sina Finance's "Liquor Price Index" is now officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected by Sina Finance's "Liquor Price Index" over the past 24 hours indicates that the average terminal retail prices for ten major baijiu products in China showed a structurally upward trend on February 4th. If one bottle of each of the ten major products were bundled together for sale, the total price today would be 9,051 yuan, an increase of 38 yuan from the previous day. This total price marks a new high for the past month, with price increases for the majority of mainstream products providing support to the overall average. The market today displayed a broad upward trend, with seven of the ten major products rising and three declining. Mid-tier products showed relatively concentrated and significant gains, while premium liquors experienced minor adjustments from higher levels. Among the gainers, Yanghe's Dream Blue M6+ led with an increase of 14 yuan per bottle, achieving three consecutive days of gains; Blue-and-White Langjiu followed closely, rising by 13 yuan per bottle; Xijiu Junpin increased by 7 yuan per bottle; Gujing Gongjiu Gu 20 and Blue-and-White Fenjiu 20 rose by 5 yuan and 4 yuan per bottle respectively; Wuliangye普五 Eighth Generation and Guojiao 1573 saw modest increases of 2 yuan and 1 yuan per bottle. Among the decliners, Feitian Moutai and Premium Moutai decreased by 4 yuan and 3 yuan per bottle respectively, as the retail average for the Moutai series entered a short-term consolidation phase following substantial price increases earlier; Crystal Jiannanchun dipped slightly by 1 yuan per bottle. The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transacted terminal retail prices processed at each point over the past 24 hours, striving to provide objective, authentic, scientific, and fully traceable data on the market prices of famous baijiu for all sectors of society. Since the official i-Moutai platform began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day and Premium Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the "Liquor Price Index" adhere to a calculation rule weighted by actual transaction volume, and we have progressively incorporated verifiable prices into the computation of terminal retail prices for Feitian Moutai and Premium Moutai. In significant news for the baijiu industry, the "2025 Hurun China Brands List" was released on February 3rd, with Kweichow Moutai securing the top spot in brand value for the eighth consecutive year, valued at 795 billion yuan. Notably, the 2025 list for the first time included non-Chinese brands in its selection scope, aiming to comprehensively reflect the brand landscape in the Chinese market, consequently expanding the number of ranked brands from 300 to 500. In this comprehensive ranking, Kweichow Moutai still placed second, firmly maintaining its leading position among Chinese brands. This evaluation result once again confirms the brand heritage and market recognition possessed by Moutai as a leading enterprise in China's baijiu industry, with its brand value continuing to demonstrate benchmark significance in the consumer goods sector.
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