According to reports, POP MART (09992) rose nearly 3%; as of the time of writing, the stock was up 2.86%, trading at HK$23.0 with a turnover of HK$428 million. On the news front, on January 30, market media reported that at the parallel forum "CEO Roundtable" of the China-UK Business Forum, Wang Ning, Founder and CEO of POP MART, announced that London has been designated as the location for its European headquarters. The company plans to open 27 new stores in Europe in the future, including 7 new offline stores in the UK, such as locations in Birmingham, Cardiff, and a flagship store on London's Oxford Street. This related investment is expected to create over 150 jobs in the UK. Wang Ning emphasized that London, as a core of the global creative ecosystem, is a crucial choice for the brand to establish roots in Europe and deeply cultivate the global market. Leveraging the establishment of the European headquarters, POP MART will further integrate global creative resources, recruit outstanding artists in Europe for in-depth collaboration, continuously explore the creative value of its IPs, and promote the exchange and integration of Chinese and international pop cultures.
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