In the early summer, the vibrant life of the port city grows ever more pronounced. To effectively advance rural revitalization, deepen the impact of Party-building initiatives in aiding and benefiting agriculture, and enhance the reputation of local specialty agricultural products, the Organization Department of the Ganyu District Committee of Lianyungang City and the District Supply and Marketing Cooperative jointly organized the "Shanhai Selection · Lian Tianxia" Agricultural Fair Ganyu Special Session and the "Ganyu 'April Ambiance' Supply and Marketing Fair." China Mobile Jiangsu Company's Lianyungang Branch provided comprehensive support and empowerment throughout the event, establishing a one-stop agricultural product exhibition and sales platform for direct farmer sales and convenient public procurement.
This supply and marketing fair focused on local high-quality agricultural resources, bringing together over a hundred varieties of Ganyu's native specialty products. These spanned multiple categories including fresh fruits and vegetables, grains and oils, dried goods, specialty prepared foods, and handmade agricultural by-products, gathering premium goods from major local growers, agricultural cooperatives, and native agribusinesses. Residents could purchase authentic, original ecological produce right at their doorstep without traveling to the countryside, immersing themselves in the lively atmosphere of the convenient fair and truly enjoying the benefits of a favorable procurement experience.
At the event, Lianyungang Mobile took proactive responsibility and provided full assistance, safeguarding the fair's operations through volunteer services and digital solutions. On-site staff, wearing distinctive red volunteer vests, set up dedicated service points. They implemented comprehensive communication network support to solidify a stable network foundation for the fairgrounds, ensuring the smooth operation of all aspects including offline mobile payments, online live streaming, and real-time interactions. Simultaneously, volunteers offered convenient services to attendees, meticulously providing assistance with bill inquiries, broadband service consultations, and communication device experiences, effectively addressing public concerns related to telecommunications.
Aligned with current priorities in anti-fraud efforts, staff members disseminated knowledge on telecom fraud prevention through case explanations, informational outreach, and interactive Q&A sessions. They raised public awareness about various telecom and online scam risks, helping to safeguard citizens' financial assets.
While providing offline services, Lianyungang Mobile also leveraged its strengths in digital communication to help merchants expand their sales channels. Utilizing established online live streaming models, volunteers transformed into agricultural promotion ambassadors, hosting dedicated live streams from the fairgrounds. The broadcasts focused directly on the exhibition booths, visually showcasing the quality and characteristics of Ganyu's specialty agricultural goods, with detailed introductions of product origins, taste profiles, and advantages. Through online audience engagement and cloud-based sales, geographical sales limitations were broken down. This connected the offline fair with online traffic, assisting local agricultural products in reaching beyond rural areas to access broader markets, thereby effectively empowering agricultural production and sales with digital capabilities to boost farmers' incomes.
Deepening engagement in rural services and supporting rural industrial development are standard operations for Lianyungang Mobile. In recent years, the company has consistently leveraged its advantages in network, technology, and platform resources to regularly conduct a series of rural revitalization activities such as live streaming to aid agriculture, rural convenience services, and industrial support. Moving forward, Lianyungang Mobile will continue to strengthen collaboration between government and enterprises and multi-party cooperation. It will persistently deepen its services to aid and benefit agriculture, continually broaden sales channels for local agricultural products, enhance the branding of regional specialty goods, and consistently inject robust digital momentum into improving the quality and efficiency of Ganyu's rural industries and advancing comprehensive rural revitalization.
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