Apple Plans a 3D World and Video Service for Its Mixed-Reality Headset

Bloomberg2022-11-14

Apple’s recent job listings shed light on plans for its upcoming mixed-reality headset. Also: The company struggles to find a new design chief, and Covid lockdowns hurt iPhone shipments. Plus, Apple ...

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Comments

Bspn
2022-11-14
Bspn
K
BenjiFuji
2022-11-14
BenjiFuji
Good news. Hopefully a better design person gets found.
Kitsonlin
2022-11-14
Kitsonlin
Up
- Kitsonlin:
  up
JesseC
2022-11-14
JesseC
nice
- JesseC:
  Okokok
- JesseC:
  Okok
- JesseC:
  Ookk
- JesseC:
  Oookkk
- JesseC:
  Go
GggSlimeR
2022-11-14
GggSlimeR
Thanks & Do not like my comment
MireyaMiya万亿丰
2022-11-14
MireyaMiya万亿丰
❤ 🍎👍!!
- Louis7779:
  Pls like my post thanks

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Also: The company struggles to find a new design chief, and Covid lockdowns hurt iPhone shipments. Plus, Apple ...</p>\n\n<a href=\"https://www.bloomberg.com/news/newsletters/2022-11-13/apple-reality-pro-headset-plans-3d-mixed-reality-world-games-video-service-lafgxl1e?srnd=premium-asia\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://www.bloomberg.com/news/newsletters/2022-11-13/apple-reality-pro-headset-plans-3d-mixed-reality-world-games-video-service-lafgxl1e?srnd=premium-asia","article_id":"1104631286","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1104631286","pubTimestamp":1668395160,"sourceInfo":{"source_id":"lsy1584095487587","name":"Bloomberg"},"weMediaInfo":null,"summary":"Apple’s recent job listings shed light on plans for its upcoming mixed-reality headset. Also: The co","collect":0,"end_time":0,"defaultTopTitle":"bloomberg.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AAPL":"苹果"},"translate_title":"苹果计划为其混合现实耳机提供3D世界和视频服务","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9},"content_text":"Apple’s recent job listings shed light on plans for its upcoming mixed-reality headset. Also: The company struggles to find a new design chief, and Covid lockdowns hurt iPhone shipments. Plus, Apple hires a new CIO.The StartersApple Inc.’s next major product—a mixed-reality headset that it hopes will vault the company into a new era of computing—isn’t set to arrive until next year. But job listings and personnel changes at the company give a preview of some of the device’s capabilities.Here’s what we already knew: The headset itself is likely to be priced between $2,000 and $3,000 because it’s a high-end product that will pack a Mac-level M2 chip, more than 10 cameras placed outside and inside the device, and the highest-resolution displays ever featured in a mass-market headset.We also know that the device will run a new operating system dubbed realityOS, which will include mixed-reality versions of core Apple apps like Messages, FaceTime and Maps. The first version of the operating system, codenamed Oak, is wrapping up internally and should be ready for the new hardware next year.Another key detail is the potential name, as it affirms the high-end nature of the headset. I reported in August that Apple is behind the trademark filings for “Reality Pro” and “Reality One,” suggesting that the company is deciding between those two brands for the device. The “Reality” moniker makes sense given the operating system name and existing Apple AR development tools like RealityKit.Now we’re gleaning additional details, thanks to Apple job listings published over the last several months and changes to the team behind the future headset—the Technology Development Group, or TDG.A few job listings indicate that Apple is ramping up its work to bolster the device with content. The company is searching for a software producer with experience in visual effects and game asset pipelines who can create digital content for augmented- and virtual-reality environments.The listings also imply that Apple is looking to build a video service for the headset featuring 3D content that can be played in virtual reality. This would follow the company’s 2020 acquisition of NextVR, which partnered with artists and professional sports leagues to transmit VR content to headsets.Apple is also looking for engineers who can work on development tools geared toward virtual and augmented reality. Unsurprisingly, it appears that the company wants its new operating system to use App Intents, which lets apps work with features like Siri and Shortcuts.“We are looking for a software engineer who will work on the App Intents framework to help design and implement solutions to unlock deep system intelligence, enable new developer tools, and facilitate novel user interactions from application data models which are leveraged by a variety of system services such as Shortcuts, Siri, Search, and more,” one job listing for the TDG department says.The most interesting job listing is one that specifically calls out the development of a 3D mixed-reality world, suggesting that Apple is working on a virtual environment that is similar to the metaverse—though don’t expect Apple to embrace that term. Its marketing chief said at a recent event that metaverse is “a word I’ll never use.”That listing describes working with other developers to “build tools and frameworks to enable connected experiences in a 3D mixed-reality world.”“You will work closely with Apple’s UI framework, human interface designers and system capabilities teams—pushing you to think outside-the-box, and solve incredibly challenging and interesting problems in the 3D application space,” it reads.As the launch approaches, Apple has also made two key additions to the management team overseeing the device’s development: a former senior leader on its self-driving car staff and one of its most senior software engineering managers.The group itself is run by Mike Rockwell, Apple’s vice president of AR/VR, as well as Dan Riccio, its ex-chief of all hardware who likely sees the product as his final initiative at Apple. Riccio reports directly to Chief Executive Officer Tim Cook, underscoring the seriousness of the work.With the new additions, Apple is bringing back a former senior member of its self-driving car unit: Dave Scott. Scott left the company in early 2021 during a time when several car executives were quitting. But he returned after a brief stint as the CEO of Hyperfine, a health company building mobile MRI machines.Scott is known for his work in the medical and robotics industries—and for getting complex products ready to ship. His involvement could suggest some health applications for the headset.Next, Apple recently shifted over Yaniv Gur, a senior director of engineering, to its headset team. Gur joined Apple more than 20 years ago as part of an acquisition that also brought over Roger Rosner, its vice president of applications and the pioneer of the iWork productivity apps.Before joining the headset group, Gur oversaw engineering for the iWork apps (Pages, Keynote and Numbers), in addition to the Books, Notes and News apps across the company’s platforms. The headset team already has an operating system chief, Geoff Stahl, so Gur’s appointment suggests to me that the company is developing a suite of productivity apps for the headset.Including some productivity capabilities would make sense, matching the approach of Meta Platforms Inc. and Microsoft Corp.’s HoloLens. Productivity clearly hasn’t been a winning selling point for Apple’s rivals in the space, but it’s certainly a key component of any new AR/VR platform—as long as it’s not the sole focus.The BenchApple’s design team is suffering brain drain, complicating efforts to pick its next Jony Ive. The company’s design team under Jony Ive dreamed up new Apple products and and set the direction of the look and feel of its devices. But around the time that Ive himself began to distance himself from Apple, that core group started to break up. Since the launch of the Apple Watch, at least 15 members of Ive’s small team have left, with just a few of the original members remaining.That has complicated efforts to replace Ive, who still casts a shadow over the department. His successor overseeing industrial design, Evans Hankey, had a fairly short tenure. She told the company that she’s leaving next year after just three years as the head of the group. Apple hasn’t found an internal successor, and there are only a few obvious options, such as longtime iPhone and Apple Watch industrial design lead Richard Howarth.Roster ChangesApple’s new chief information officer is Facebook’s old chief information officer. Apple’s two top executives at its Information System and Technology, or IS&T, department are both retiring. That opened up a significant hole. While the division maybe isn’t Apple’s most interesting, it is one of its most vital, operating the back-end infrastructure that allows employees, customers and suppliers to communicate and keep services like the online store up and running.Replacing Mary Demby, Apple’s outgoing chief information officer, and David Smoley, a vice president of software engineering, is a new head of the department: Timothy Campos. While he’s not a household name, he certainly has experience as a CIO, serving in that position for what was then known as Facebook between 2010 and 2016. He also co-founded a calendar app acquired by Slack.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":9969645198,"gmtCreate":1668439066914,"gmtModify":1676538056913,"author":{"id":"3582502134655895","authorId":"3582502134655895","name":"Bspn","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3582502134655895","idStr":"3582502134655895"},"htmlText":"K","listText":"K","text":"K","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9969645198","repostId":1104631286,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9969863295,"gmtCreate":1668402029117,"gmtModify":1676538050950,"author":{"id":"4110175785559852","authorId":"4110175785559852","name":"BenjiFuji","avatar":"https://community-static.tradeup.com/news/330f59d829009a2c318784ab2b5e6098","vip":1,"hat":"https://static.tigerbbs.com/b073a07f77dbe6b3bec6b12311fde6bd","crmLevel":5,"crmLevelSwitch":0,"authorIdStr":"4110175785559852","idStr":"4110175785559852"},"htmlText":"Good news. Hopefully a better design person gets found.&nbsp;","listText":"Good news. Hopefully a better design person gets found.&nbsp;","text":"Good news. Hopefully a better design person gets found.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9969863295","repostId":1104631286,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":9969887968,"gmtCreate":1668401512755,"gmtModify":1676538050864,"author":{"id":"4088412711170620","authorId":"4088412711170620","name":"Kitsonlin","avatar":"https://community-static.tradeup.com/news/8f861facf7d7b6166cb50fa387771267","vip":1,"hat":"https://static.tigerbbs.com/1c1eed764d9c7ff83dc093fbb9a96bc2","crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"4088412711170620","idStr":"4088412711170620"},"htmlText":"Up","listText":"Up","text":"Up","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/9969887968","repostId":1104631286,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":104794207,"gmtCreate":1668401516538,"gmtModify":1668401529258,"authorId":4088412711170620,"author":{"id":4088412711170620,"idStr":"4088412711170620","authorId":4088412711170620,"name":"Kitsonlin","avatar":"https://community-static.tradeup.com/news/8f861facf7d7b6166cb50fa387771267","vip":1,"currentWearingBadge":{"badgeId":"1026c425416b44e0aac28c11a0848493-1","templateUuid":"1026c425416b44e0aac28c11a0848493","name":"Debut 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