Apple Targets Sept. 7 for iPhone 14 Launch in Flurry of New Devices

Bloomberg2022-08-18

New products are expected to reach stores later that monthThe iPhone 14 Pro line to get camera upgrades, speedier chipApple Inc. is aiming to hold a launch event on Sept. 7 to unveil the iPhone 14 ...

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tina go
2022-08-18
tina go
K
Shirley Soh
2022-08-18
Shirley Soh
Good
SCLIEW
2022-08-18
SCLIEW
666
Williamw
2022-08-18
Williamw
Ok
Singman
2022-08-18
Singman
Like
jiunnnnn
2022-08-18
jiunnnnn
Great

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The stock remains down 2% this year, though it’s climbed back from a much deeper rout in recent months.The company intends to stream the event online -- rather than holding an in-person gathering -- continuing an approach it adopted at the start of the pandemic. Apple launches are highly polished affairs, and employees have already begun recording the presentation’s segments over the past few weeks, Bloomberg News has reported.An Apple spokeswoman declined to comment on the event’s timing. Given that the announcement is still about three weeks away, the company’s plans could change, but Apple usually unveils the latest iPhones in the first half of September.The company held its last event in June to announce its next set of software updates -- iOS 16, iPadOS 16, watchOS 9 and macOS Ventura -- and invited press and developers to its campus to watch a video of the presentation. 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Apple, meanwhile, will retain the A15 chip from the iPhone 13 in the regular iPhone 14 models.The most significant iPhone 14 Pro changes will be to the camera system, which will appear slightly larger to consumers. The Pro models will gain a 48-megapixel wide-angle camera alongside 12-megapixel ultrawide and telephoto sensors. Apple is also planning improvements to video recording and battery life.For the latest Apple Watches, known as Series 8, Apple will add features for women’s health and a body-temperature sensor. The standard watch will look similar to the Series 7, but a new pro model will go after sportier consumers. It will have a larger display, rugged titanium case, new fitness tracking features and more battery life. The company also is planning a new Apple Watch SE, its low-cost smartwatch, with a faster chip.Also coming in September: iOS 16, the software that will run on the next iPhones, and watchOS 9, the next Apple Watch operating system. 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